Head of Product Marketing Management

LightForce is leading the digital transformation of orthodontics and redefining the standard of care for patients. Our fully digital, 3D-printed orthodontic platform increases practice efficiency, improves clinical consistency, and enables more predictable treatment outcomes.

Unlike traditional stock brackets, LightForce delivers fully customized, patient-specific brackets paired with AI-driven treatment planning—optimizing outcomes at scale. With recent advancements unlocking the next phase of digital orthodontics, LightForce continues to push the boundaries of what’s possible in personalized care. We're looking for a Director of Product Marketing to help define this category, shape product strategy and lead the market into the next era of orthodontics. Reporting to a highly creative VP of Global Marketing, you'll translate new technology into compelling product positioning, differentiated campaigns and real commercial impact. You'll work daily with our founder, the head of engineering, clinical affairs and the commercial team. Come help define the next era of orthodontics, we need you! Core responsibilities The role of Marketing is to provide value across the commercial continuum to drive customer adoption and deeper penetration of LightForce products within the orthodonture office.

Develop differentiated positioning, value propositions and messaging that establish LightForce as an integrated generative braces system, connecting AI treatment planning, patient-specific appliances and clinical support.

Conduct regular market analysis to better refine the addressable market, by geography, and tie market insights into driving deeper customer adoption, and increasing market share Own product pricing strategy: Lead pricing architecture, competitive pricing analysis, value-based pricing, product packaging and portfolio strategy. Develop pricing recommendations that support adoption, revenue growth and commercial objectives in partnership with finance and executive leadership.

Own the strategy and execution of integrated product marketing campaigns, from market segmentation and audience strategy to positioning, messaging, launch plans and performance measurement.

Build a deep understanding of LightForce products, competitive alternatives, clinical applications and orthodontic practice economics. Run competitive intelligence across aligners and stock braces. Turn clinical evidence into field-ready messaging, working with key opinion leaders and our doctor community.

Partner with product management, engineering, clinical, commercial, finance and manufacturing operations to align product roadmaps, pricing decisions, commercial priorities and market execution.

Establish KPIs for product launches and campaigns, analyze adoption and performance, and use market intelligence and commercial data to continuously improve positioning and results.

What you bring Experience: 12+ years of product marketing experience, ideally in medical devices, orthodontics, dental technology, MedTech or complex hardware and software environments.

Bachelor's degree required. A master's degree in engineering, business, marketing or a related discipline is preferred.

Proven ability to develop differentiated product positioning, pricing strategies, value propositions and go-to-market plans that drive commercial results.

Creative instincts: Strong writing and messaging skills. Product marketing leadership: Sharp commercial and analytical capabilities, including competitive analysis, market research, pricing analysis and campaign performance measurement.

Communication: You are bold and organized in thought, with stellar presentation and interpersonal skills and the ability to influence senior leaders and build alignment across technical and commercial teams.

Familiarity with orthodontics, AI treatment planning, clear aligner workflows, dental technology or generative manufacturing is a strong plus.

Experience with Salesforce CRM and marketing analytics platforms is a plus. Experience with 3D visualization, spatial computing or AI is also beneficial.

Help shape the future of orthodontics and establish a new standard for patient-specific appliances.

Work with creative ambition: Partner directly with a VP of Marketing who values big ideas, bold thinking and excellent execution.

Influence product strategy, pricing, market perception and commercial growth.

Flexible work structure, with on-site options at our Boston-area locations.

PTO/Paid Holidays

Medical, Dental, and Vision plans

Workplace perks such as food/coffee

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LightForce Orthodontics is an Equal Opportunity/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, gender, age, national origin, disability, Protected Veteran status, sexual orientation, or any other characteristic protected by federal, state or local law.

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