Head of Marketing (Temp)

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

This is a strategic growth-marketing role that independently identifies and frames opportunities, develops journey strategy and customer experience, and recommends the tactics needed to move customers forward in their journey. Own strategy, requirements, performance, and optimization for assigned, prioritized revenue-facing lifecycle motions, which may include PLG, PQL conversion, cross-sell, attach, expansion, or reactivation.

Identify and frame customer growth opportunities using customer, product, and performance insights. Define the journey strategy, customer experience, direction, messaging, audience, sequencing, channel roles, and success measures for assigned motions, partnering with Creative and PMM as needed.

Lead alignment across PMM, Product, Sales, and Legal on campaign timing, eligibility, and follow-up; Own strategy, journey requirements, performance, and optimization for prioritized PLG motions; Campaign Ops/MOps owns platform implementation, production, QA, deliverability, deployment, and operational monitoring.

Define and track success for your programs, including attach rate, trial rates, pipeline influence, etc; Partner with analytics and marketing operations on cross-sell orchestration, expansion attribution, and PQL measurement.

Bring material scope, investment, or cross-portfolio conflicts to the Senior Manager through established prioritization and governance.

4-6 years of experience in email, CRM, and/or lifecycle marketing, ideally within a buyer stage-based, integrated campaign model.

• SaaS/enterprise software a plus.
• Proven experience owning conversion, cross-sell, expansion, or PLG motions and delivering against revenue and pipeline goals.
• Working knowledge of digital marketing technologies including CRMs (Marketo, SFDC, Pendo experience preferred), pixel tracking, attribution, and campaign tracking.
• Working knowledge of cross-functional collaboration (especially with Sales, PMM, and Product), stakeholder alignment, and project management; Strong communication skills and the ability to present data-driven insights and strategies to cross-functional stakeholders and leadership.
• A customer-first mindset and a passion for crafting targeted, impactful user experiences.
• A constant learner who stays on top of the changing digital marketing landscape, including AI and smart automation.
• Bachelor's degree in marketing, business, or related field.

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

some interviews or new-hire training sessions may be held in person at one of our global offices.