Head of Marketing and Public Relations

Mod Op, a leading insights-driven marketing agency, is seeking an experienced B2C communications professional to join our dynamic public relations (PR) team. This is an opportunity to work with well-known B2C companies in the CPG and consumer lifestyle spaces.

In this role, you'll be a key part of the team, leading client communication, driving strategy and working together with a team to secure media coverage on behalf of our clients. You'll also be an integral part of our new business development strategy, supporting pitches for new B2C PR engagements.

Act as a source of knowledge on the general consumer and consumer tech industries, supporting team members and clients

Build relationships with media and proactively pitch targeted outlets, including broadcast, print and new media

Work collaboratively with team members to develop and implement successful PR campaigns

Oversee the development of media materials, including press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders

Lead in brainstorming sessions to develop strategic/creative thinking for clients

aid in upskilling with respect to key PR strategies and tactics, including but not limited to, media relations, thought leadership and executive visibility, and awards and speaking programs

8+ years of prior work experience in B2C PR, including agency experience

Experience working at or on behalf of consumer brands, securing coverage with national, business and trade media

Strong understanding of the PR process, the news media landscape, and what ‘makes' a story

B2C PR background with knowledge of corporate PR and crisis management

Experience measuring the ROI of communications activities

Deadline-driven with the ability to manage multiple projects and teams simultaneously

Superior people and communication skills, both verbal and written

Strong organizational and time management skills

Health, dental and vision benefits

Life Insurance

Generous time off plus December holiday closure

Hybrid remote/in-office work schedule

Mod Op believes in teamwork, client collaboration, powerful storytelling, stunning design, and thoughtful problem-solving. Our clients represent a breadth of industries, and every project presents new and interesting challenges. Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Employment type Employment type Full-time

Job function Job function Public Relations

Industries IT Services and IT Consulting

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