Head of Marketing Management Remote (m/f/d)

Marketing Manager
McLaurin Law PLLC | Houston, Texas | Full Time

$80,000 base salary plus a performance bonus (up to an additional $20,000) tied to hitting metrics
Bring Our Marketing In-House and Make the Phone Ring
We represent Texas policyholders in insurance coverage disputes, injured people in personal injury cases, and property owners and contractors in construction litigation.

We are a technology-first law firm. Our founder also spent years inside the insurance industry before switching sides, and that insider’s view shapes how we evaluate cases, how we talk to clients, and how we market.

Google Local Services Ads and vetted paid lead sources for personal injury, with lead generation vendor scorecards and dispute rights in writing.

A structured referral partner program covering roughly thirty professions that touch our clients before we do, plus firm referral events.

Local search and content. Houston suburb landing pages, practice-area pages, and a blog calendar built around the questions clients actually ask.

Video. Short-form video on counterintuitive Texas insurance law, produced with an in-house AI voice and avatar pipeline and videos produced by the owner and people working at the firm. You will manage the calendar and the output.

A consistent presence on LinkedIn, Facebook, Instagram, YouTube, and TikTok, fed by the video pipeline and blog. Every post ties back to a page, a phone number, or a form we can track.

Email marketing. Nurture sequences for open leads and unbooked consultations, follow-up drips by practice area, and a regular newsletter to past clients and referral partners. Built on Clio Grow automations and an email platform, measured by consultations booked, not opens.

SEO in-house. Move search work from an outside vendor to in-house ownership.

Targeted offline. Selective direct mail and community presence where the data supports it.

Every lead sourced and tracked, with intake metrics (speed to contact, follow-up cadence, pipeline progression) already defined.

The monthly qualified-lead target by practice area, and the channel mix that hits it.

Paid advertising. Google Ads (PPC), Local Services Ads, and Meta campaigns end to end: targeting, budgets, creative, landing pages, call and form tracking, and weekly optimization.

Digital presence and reputation. The website, Google Business Profile, directories, reviews, email, and social channels, with a steady review-request process for closed matters and a response to every review.

The content and video calendar. Working with attorneys to turn case insight into pages, posts, and scripts, and feeding topics and scripts into the firm’s AI video pipeline.

Outreach, touch cadence, events, and source tracking.

Marketing accounts and assets. Ad accounts, analytics, call tracking, domain, hosting, social handles, and logins held in the firm’s name, including a clean transition of assets and access from the outgoing agency.

Advertising compliance workflow. Attorney review of all public-facing content before it publishes, State Bar of Texas advertising review filings where required, and client consent for any testimonial or case story.

The weekly marketing meeting. Agenda, tracker, action items, and follow-through on the weekly marketing meeting with the owner and CMO.

Manage the marketing budget as set by the Owner/CMO, the weekly dashboard, and reports to the owner and CMO.

A short list of structured tests each quarter, each with a hypothesis, a budget, a success measure, and a decision date.

How the Bonus Works
The performance bonus is tied to the metrics you own:

Qualified leads per month by practice area, against the monthly target.

Content and video cadence. Pages, posts, and videos published on schedule.

Specific targets are set with you and the CMO after a short baseline period.

Have at least four years of hands‑on marketing experience, ideally in a law firm, professional‑services firm, insurance, or another business where trust drives the sale.

Have personally run paid lead generation or paid search and can explain cost per lead, cost per acquisition, and why a channel got cut.

Have built or managed a referral or business‑development program and can show what it produced.

Write clearly and can turn an attorney’s explanation into plain‑English content a stressed homeowner or injured worker would actually read.

Know your way around a CRM and a spreadsheet. Clio Grow, Google Ads, Google Business Profile, Airtable, Slack, and Microsoft 365 experience is a plus.

Bring sound judgment about attorney advertising rules, client confidentiality, and claims that need substantiation. You will report to the firm’s CMO and work directly with the owner, who spends time on marketing every single day and will be in the weekly marketing meeting with you. Job Type: Full-time

Dental insurance

Health insurance

Work Location: Hybrid remote in Houston, TX 77056

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