Head of Business Partnerships

Scale UENI's affiliate program from its current footprint to a step-change in US customer acquisition. The job is to take this from where it is now to the scale that hosting companies achieved - hundreds to thousands of small content creators, bloggers, and tutorial publishers each driving steady signup volume - and to secure top-three placement on the comparison and review sites where micro-business owners go when researching website builders.
Bluehost, HostGator, and Hostinger did not reach scale through large integration partnerships. They reached scale through a distributed network of thousands of small affiliates and consistent top-three placement on every "best website builder" comparison list. Bluehost pays out over $5M annually in affiliate commissions across thousands of bloggers, YouTubers, and tutorial sites. That playbook has not been run for a horizontal website builder focused on service-based micro-businesses. Specific targets to be set in the first 30 days against the current program data.
Top-three placement secured on at least five publishers such as : Forbes Advisor (Small Business Website Builders), NerdWallet, Tooltester, Website Builder Expert, Tom's Guide, PCMag, TechRadar, Wirecutter, CreateAProWebsite, Style Factory, WebsiteSetup.
Ten or more anchor publisher relationships with custom commercial terms, each producing 50+ attributable paid signups per month by month 12.
Creator partner program with 30+ active vertical SMB creators on performance-weighted deal structures (no flat-fee sponsorships in year one).
Affiliate channel delivering required US new-customer acquisition by the end of year one, at a blended CAC at or below an agreed target.
Build the pipeline

Understand the product, the business, and how our partnerships/ affiliate program is setup today.
Build the recruitment pipeline. Directly negotiate with editors at Forbes Advisor, NerdWallet, Tooltester, Website Builder Expert, and equivalent SMB-focused review publications. Secure top-three placement in their comparison content.
This is a sales motion as much as a partnerships one. You write the pitches, you present the case, you make the trade-offs (custom commercial terms, exclusive data, editorial access to product). Build self-serve recruitment infrastructure: pre-built landing pages, content kits, a partner portal that allows onboarding without manual intervention.
Aggressively target categories where UENI is currently absent: "how to start a [trade] business" content sites, vertical SMB tutorial publishers, freelance designers and consultants who serve micro-business clients, accountants and bookkeepers serving SMBs.
Identify under-monetized vertical SMB creators on YouTube and TikTok: cleaning, lawn care, mobile detailing, food trucks, salons, Etsy sellers, bookkeepers serving SMBs, side hustle channels.
Negotiate performance-weighted deal structures (pure affiliate, recoupable advances, performance floors with upside, contest pools). Run anti-fraud, dispute resolution, refund clawback processes, and partner support.
Quarterly business reviews with the top 20 partners.
Maintain the partnership commercial terms playbook - know what every competitor offers and where UENI sits on payout, cookie window, and partner support.
5+ years scaling an affiliate program at a hosting company, domain registrar, website builder, or SMB-focused SaaS. We are not training someone to learn this category.

• You can talk us through the commission structure you designed, the top partners by revenue, and what you would change if starting over.
• Demonstrated track record securing editorial placement on major comparison and review sites - Forbes Advisor, NerdWallet, Tooltester, Website Builder Expert, Tom's Guide, PCMag, or equivalent. Advanced operator-level fluency with affiliate platforms like PartnerStack and/or Impact. You can configure complex commission structures, set up anti-fraud rules, build attribution logic, and pull and interpret cohort-level partner performance reports.
• WPBeginner, Tooltester, Website Builder Expert, Authority Hacker, Adam Enfroy, Pat Flynn's team, Neil Patel's team, NerdWallet small business editorial, Forbes Advisor editorial, or comparable SMB content publishers.
• Strong commercial instincts. US-based or able to work full US business hours. Creator partnership program experience specifically with YouTube and TikTok vertical SMB creators on performance-weighted deals.

Bluehost, HostGator, iPage, Newfold Digital, Hostinger, GoDaddy, Namecheap, DreamHost, A2 Hosting, WP Engine, Kinsta, Cloudways.
Website builders: You will personally handle affiliate outreach for at least the first six months. You can talk through a P&L of an affiliate program down to the commission structure, refund rate by partner, and quarterly cohort performance.
You see this role as primarily about brand or content marketing.
A one-paragraph summary of the largest affiliate program you have personally scaled - commission structure, top five partners by revenue, what made it work, what you would do differently.

• A specific example of an editorial placement you secured on a major comparison or review site - the publication, what you offered, and what the negotiation actually took.
• Three specific affiliates or publishers you would target first for UENI in your first 30 days, and why.

We will respond to every serious applicant within 5 business days.
Location: flexible
Compensation: competitive executive compensation and equity