Head of Marketing Management

At Sword, we’re building AI to heal billions and unlock humanity’s full potential. In doing so, we’re pioneering AI Care, a fundamentally new approach to healthcare built for medical reasoning, safety, and real-time treatment, not generic technology applied after the fact. As both a clinical-centric frontier AI lab and an applied AI platform, Sword is reimagining how care is delivered at scale, removing traditional barriers like appointments, waiting rooms, and stigma so more people can access the care they need—and ultimately get back to lives lived in full.

Since 2020, Sword has expanded across physical therapy, women’s health, cardiometabolic, and mental health, and is now moving beyond the session to a fully AI-native, 24/7 care program that brings physical activity, therapeutic exercise, psychotherapy, nutrition, and behavior change into one connected experience. More than 700,000 members across three continents have completed over 10 million AI sessions, helping 1,000+ enterprise clients avoid more than $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies, 44+ patents, and more than $500 million raised from leading investors including Khosla Ventures, General Catalyst, and Founders Fund, Sword is defining a new standard for healthcare.

Explorer (Level 1) — Uses AI daily to boost personal productivity

Builder (Level 2) — Creates workflows and tools that elevate the whole team

Integrator (Level 3) — Embeds AI into products and processes at scale

Every hire must demonstrate at least Level 1. Sword Health is looking for a Marketing Manager to join our marketing team and lead the creation of the marketing materials that speak directly to our members. This role sits at the center of a cross-functional group of designers, clinicians, copywriters, and marketing operations partners, and is responsible for turning a deep understanding of member needs into content that drives engagement and enrollment. We are looking for a creative, data-driven, and member-centric marketer who can manage multiple channels at once, move quickly, and keep improving results over time.

Lead the end-to-end creation of marketing materials for Sword Health members across our products and channels, including email, direct mailers, toolkits, paid media, and more

Translate member insights, needs, and motivations into clear, compelling messaging and creative concepts tailored to each product and population

Partner closely with design, clinical, copywriting, customer success, and marketing operations teams to brief, develop, review, and launch materials on time and to Sword’s quality and compliance standards

Own the planning and execution of campaigns and assets across channels, ensuring a consistent, best-in-class member experience

Analyze the main performance metrics of each channel (e.g., Design and run tests (messaging, creative, audiences, formats) and apply the learnings to continuously improve performance

Work with clinical partners to make sure content is accurate, empathetic, and aligned with Sword’s clinical approach

Work with marketing operations on audience segmentation, targeting, and campaign deployment

Report on campaign and channel performance to internal stakeholders, and surface learnings that can scale across products and channels

Stay close to the member voice by using feedback, research, and data to shape future content and strategy

3-5 years of experience in a marketing role, ideally in B2C, lifecycle, or growth marketing; digital health or B2B2C experience is a plus (but not required)

Experience creating and managing marketing materials across multiple channels (e.g., Ability to understand member needs and translate them into effective messaging and creative

Strong project management skills, with the ability to plan, prioritize, and execute multiple initiatives at once

Strong analytical skills, with a proven ability to read channel performance metrics, draw insights, and act on them

Experience working cross-functionally with design, copy, clinical, and/or operations teams to deliver projects on tight timelines

Creative and strategic thinking, with a willingness to test new ideas and push boundaries

Collaborative with team members within and across US and international locations

Experience in healthcare, digital health, or other regulated industries (e.g., Hands-on experience with marketing automation or CRM platforms and with paid media platforms

Experience with A/B and multivariate testing and a data-driven approach to optimization

The range below reflects base, variable, and equity for this role.

The range reflects base salary plus any variable, bonus, or sales incentives, and our estimate of the value of private company stock options where applicable. It’s subject to change, and future stock value isn’t guaranteed. Sword Health complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

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