Head of Marketing Management Remote (m/f/d)

Informa Markets, a division of Informa, creates global event platforms across 14 specialist markets.

Job Description This role is based in our Chicago Office.

As a vital member of the show management team, you will collaborate closely with the Group Event Director and Marketing Lead to develop and execute comprehensive event marketing strategies across both digital and traditional channels.

Role Accountability and Duties Collaborate on marketing strategy for IME’s show brands and align with event goals

Create, manage, and produce attendee and exhibitor promotional campaigns

Tactical execution of marketing campaigns

Partner with central marketing to bring show brands to life and align with messaging

Work cross‑functional teams on themes, ideas, schedules (sales, event, digital, graphics, email, web, data, ops, conference)

Oversee development and production of digital and printed collateral for in‑person and virtual events

Drive continuous improvement and propose fresh ideas for event marketing impact

Develop relationships with external media partners for barter and advertising opportunities

Own website content and ensure accuracy and timeliness

Manage marketing budgets and costs

Post‑show analysis of marketing campaigns, post‑show surveys

Travel 15% of the time and work across time zones

Qualifications Minimum 3 years of marketing experience, preferably in trade show or events environment

Solid understanding of SEO, PPC, and social media

Influencer marketing experience is desirable

High creativity and outside‑box thinking for innovative marketing strategies

Exceptional organizational skills and attention to detail, capable of managing multiple projects simultaneously

Proficiency in marketing analytics tools to track and measure performance

Experience managing budgets and multiple project timelines

Excellent written and verbal communication, copywriting and editing experience

Smart planning and keen attention to detail for large event management ( Eloqua, Wrike )

Analytics experience (Google Analytics or Adobe Analytics preferred)

Proficiency in Microsoft Office, Adobe Creative Suite and basic HTML is a plus

Benefits Great community: welcoming culture, social events, charity day, supportive network

Time out: 15 days PTO rising to 20 after 3 years and 25 after 6 years, 10 national holidays, birthday leave day, up to 4 weeks remote a year

Competitive benefits: 401k match, health, vision, dental, parental leave, ESPP with minimum 15% discount

EAP, mental health first aiders, wellness app

Application Deadline This posting will automatically expire on 11/3/2025