HR Generalist - Recruiting & Planning

WROC is Rochester's leading source for local news, weather, information, and community storytelling across every screen and platform. From television and streaming to digital, social, and marketing solutions, our team is driven by innovation, collaboration, and a passion for serving the communities we call home. As we continue to grow and evolve, we're looking for talented people who want to make an impact and help us define what's next.

HR Coordinator - The HR Coordinator is responsible for attracting, onboarding, engaging, and retaining talent while administering key HR programs and processes. This role serves as a strategic partner to employees and managers, helping foster an exceptional employee experience and a strong workplace culture.

Lead Talent Acquisition through LinkedIn, job boards, college recruiting, internships, career fairs, and community outreach programs.

Build and Promote Employer Brand by showcasing employee achievements, workplace culture, community involvement, and career opportunities across social media platforms.

Drive Employee Engagement & Recognition through events, milestone celebrations, employee programs, and culture-building initiatives.

Administer Core HR Processes including employee records, benefits administration, leave management, payroll coordination, and compliance reporting.

Support Employee Development & Retention by partnering with managers on training, performance management, and employee retention strategies.

Serve as an HR Resource for employees and managers, providing guidance on policies, benefits, and employee programs.

Maintain HR Compliance through accurate recordkeeping, EEO reporting, regulatory requirements, and company policy administration.

Partner with Leadership & Corporate HR to support staffing, organizational initiatives, employee relations, and business objectives.

Bachelor’s degree preferred, plus 3-5 years

Problem solving & decision making - uses logic and methods to solve difficult problems, finds sources for input, makes good decisions based upon a mixture of analysis, wisdom, experience, and judgement

Planning/organizing - prioritizes and plans work activities, uses time efficiently and develops realistic action plans

Developing self & others - confident and assertive when providing coaching, guidance or direction