Head of Marketing (Temp)
$80k - $82kTED Conferences
We welcome people from every discipline and culture who seek a deeper understanding of the world and connection with others, and we invite everyone to engage with ideas and activate them in your community.
The Marketing Manager, Audience Strategy & Growth, will support marketing strategy and execution for listener growth across TED’s podcast portfolio.
This role sits within the Audience Strategy & Growth team (with a strong bridge into TED’s Audio team) and plays a critical role in expanding and diversifying TED’s top-of-funnel audiences, deepening engagement, and building long-term listener loyalty.
Key responsibilities will include strengthening our audience strategy, driving listenership via the full slate of tools and placements, and translating performance data into growth action items.
This is a temporary grant-sponsored position with an end date of May 31, 2028.
Marketing Strategy & Execution
Own end-to-end marketing strategy and execution for a slate of priority TED podcasts
Utilize and optimize existing growth tools and placements, including audio cross-promotions, feed drops, host guest swaps, PR, paid, newsletter, social media and Web.
Manage a paid media budget, developing and executing a strategy to meet listeners on social media, YouTube and Search.
Help refine organic social media strategy for TED podcasts, locating mechanisms and channels for optimized audience reach.
Help to define audiences, messaging and channel strategy to reach target listeners.
Build and iterate a growth roadmap informed by data, experimentation and audience insight.
Partner closely with PR teams and external partners to support press outreach and cultural moments, ensuring they have the assets and context needed to be effective (episode descriptions, host details, launch timelines, etc.).
Cross-Functional Collaboration & Project Management
Serve as a key point of connection between marketing, editorial, production, PR, analytics and platform partners for focus shows.
Contribute to brainstorming around activating top of funnel awareness via distribution platforms.
Act as a bridge between influencers, editorial partners, podcast guests and hosts, and the production process for focus shows — managing deliverables, communication and timelines.
Data, Insights & Optimization
Assess campaign performance, share insights and apply learnings across shows.
Develop and inform performance recaps for focus shows, with an emphasis on translating data into actionable insights and takeaways.
Use data, audience research, survey feedback and competitive insights to refine strategy, messaging, creative, and paid media investments.
Support launches, campaigns and key brand moments across all TED podcasts and Audio initiatives, including newsletters, events, and Membership.
3-5 years of customer support experience, both in-person and online.
Experience using CRMs to effectively manage customer data, communications, and customer support.
Extensive knowledge of Google applications / Microsoft suite (especially Excel / Sheets).
Ability to pivot and prioritize simultaneous projects based on urgency.
Must be able to commute to the NYC office for meetings and events as well as travel internationally as needed.
This is a temporary grant-sponsored position with an end date of May 31, 2028.
TED Conferences LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We invite all qualified candidates to apply online with their resume and cover letter.
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