Head of Marketing e-Commerce (m/w/d)

Ecommerce Manager (E-Commerce, DTC, Shopify)
Phoenix, Arizona | Full-Time | On-Site
Based in North Phoenix, Spellbinders inspires crafters and DIY’ers to pursue a creative life by offering die cutting machines and related products they can use to create beautiful handmade cards, scrapbook layouts, and other handcrafted projects. Spellbinders product lines include more than 2,500 products, allowing crafters, hobbyists, artists, and teachers to create one-of-a-kind, beautiful art projects. We are seeking an energetic and entrepreneurial eCommerce Manager to help drive and optimize our direct-to-consumer (DTC) e-commerce business. Reporting to the Director of eCommerce & Digital Marketing, you will be a key contributor to our Shopify-powered storefront, working to enhance the customer experience, grow online revenue, and execute day-to-day digital operations in partnership with the rest of the eCommerce team. Day to day, that work spans Shopify site and mobile experience, email marketing, SMS, SEO, and conversion rate optimization (CRO) — keeping digital efforts aligned with company goals and vision.

You’re a data-informed doer who takes pride in the details — someone who notices when a product description is off, digs into why a campaign underperformed, and proactively finds ways to improve. You bring a customer-first mindset to everything you do — from how a product page is merchandised to how an email lands in someone’s inbox. You thrive in a structured environment, communicate clearly, and bring genuine enthusiasm for the craft community and the Spellbinders brand.

Strategy & Digital Marketing

Bring energetic, entrepreneurial flair to the strategic planning and execution of marketing programs that drive awareness, differentiation, and product demand

Develop and execute omni-channel strategy across digital channels — site, mobile, email and partner with social, affiliates, and SEM owners — to align with company goals.

Create and manage the timing, execution, and communication of the digital promotional calendar and programs for Spellbinders; ensuring all promotions are consistent with the brand profile

Merchandising & Site Management

Manage merchandising and visual marketing by defining the merchandise strategy, promotional calendars, brand marketing execution, and success metrics

Manage online merchandise presentation and execute effective product positioning based on sale, inventory, newness, and trends

Monitor website usability and the customer experience in partnership with a 3rd party vendors; collaborate on site enhancements

Manage new initiatives that improve site performance, merchandising options, engagement, and conversion — including page redesigns, UX A/B testing and analysis, SEO optimization, and evaluation of new 3rd party vendors

Prepare regular performance reports and dashboards

Analyze all eCommerce business reporting, including web analytics, competitor monitoring, and ad hoc reports, presenting findings to senior team members

Identify trends, opportunities, and areas for improvement based on data insights

Use reporting insights to help shape future marketing strategy alongside the Director of eCommerce & Marketing

Marketing Operations & Technology

Support the day-to-day operation of our marketing technology stack — including Shopify, Klaviyo, Postscript, and Triple Whale — assisting with automations, integrations, and reporting accuracy alongside the broader marketing team

Help troubleshoot technical issues across email/SMS platforms and analytics tools, partnering with IT as needed

Contribute to the evaluation of new marketing technology and platform integrations that support the broader ecommerce and marketing strategy

4-6 years of e-commerce or digital marketing experience, ideally in a direct-to-consumer (DTC) or retail brand environment

Bachelor’s degree or equivalent practical experience

Hands-on experience with Shopify (or Shopify Plus) and Klaviyo email marketing automation required

Proficiency in Microsoft Excel, Google Analytics 4 (GA4), and basic HTML

Managing multiple brands in a Direct-to-consumer (DTC) ecommerce experience is a strong plus

Knowledge of or passion for paper crafting, DIY, or creative hobbies is a significant plus

Full-time, on-site position based in Phoenix, Arizona (North Phoenix).

Medical, dental, and vision coverage; paid time off and paid holidays; and a collaborative on-site team.

We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.

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