Head of Marketing & Business Strategy

Strategic Marketing Manager

Do you want to join an organization that invests in you as a Strategic Marketing Manager? HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

As a member of the GPO Strategic Marketing team, the Marketing Manager will support impactful promotion of the GPO to existing membership as well as prospective members. The Marketing Manager will support the development and execution of marketing strategies that uniquely reach critical stakeholders. You will help shape brand identity, lead development GPO resources and help deliver on HealthTrust's commitment to its membership. This role will require close collaboration across internal marketing teams and GPO business leaders. The ideal candidate is a critical thinker who brings eagerness, curiosity and a collaborative approach to marketing.

Develop marketing tactics that target existing membership to drive a deeper engagement with the GPO and portfolio of contracts

Support sales efforts to identify and engage prospective member accounts for the GPO

Contribute to the development of and implementation of the annual strategic marketing plan

Consider insights and market research to support strategic thinking on the GPO's positioning with both existing and prospective members

Develop and execute digital engagements across multiple channels

Serve as the marketing liaison with account management on strategy development, execution and member feedback.

Bachelor's degree – Required

• 5+ years of marketing experience, preferably in biotech/pharma, health care space or B2B - Required
• Ability to interpret insights for strategic decision making, identify a customer's needs and develop strategies to target leverage points
• Understanding of the financial landscape of the overall healthcare marketplace
• Effectively manage and track budget and regular reporting
• Excellent project management and organizational skills

HealthTrust, offers a total rewards package that supports the health, life, career and retirement of our colleagues. Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services

Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence

Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling

Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing

Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts

In today's challenging business environment of cost pressures, supply disruptions, and workforce shortages, it is crucial for providers to efficiently manage expenses and enhance performance. HealthTrust, in collaboration with 1,800 hospitals and health systems, offers a specialized group purchasing organization (GPO) membership model designed to deliver immediate and sustainable cost savings. With nationwide purchasing power and a focus on overall spending management, HealthTrust offers unmatched pricing advantages on supplies, along with industry-leading benchmarks and best practices. The dedicated team is committed to guiding and implementing performance enhancements in cost, quality, and outcomes.

Our Talent Acquisition team is reviewing applications for our Strategic Marketing Manager opening. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.