Head of Marketing Management

Location Houston, TX (on-site) Reports to CEO / Owner Type Full-time

ABOUT THE ROLE

SpaceManager Closets is Houston's largest custom closet and built-in cabinetry company, with in-house manufacturing, CAD design, and installation. After 25+ years we are building an in-house marketing engine to grow the business over the next two to three years — replacing inconsistent agency-run lead generation with a predictable, owned system.

We are looking for a hands‑on marketing leader — a player‑coach — to own that engine. You will be accountable for the number: consistent, affordable, qualified leads for our design consultations. You will lead our They Ask, You Answer content strategy, direct our content and video producers, and either run paid media in-house or manage it tightly through a specialist. This is not a role for someone who only delegates; you will still build strategy, run the dashboards, and get into the work.

WHAT YOU'LL OWN

The lead number. End-to-end accountability for marketing-sourced leads, cost per lead, and lead-to-consultation conversion.

Strategy & the calendar. The overall marketing strategy and the editorial calendar, built from the real questions our buyers ask about cost, comparisons, and process.

The sales–marketing relationship. Run a weekly revenue-team sync so content and campaigns answer real buyer questions and feed the sales team.

Paid budget & performance. Own the paid media budget — running it in-house or directing an agency to our metrics — and hold it to predictable output.

Reporting. Build and maintain a weekly scorecard of leading indicators and report results to the CEO.

The team. Direct and develop the content manager and, as we scale, the videographer and demand/ops hires.

WHAT YOU'LL DO DAY-TO-DAY

Set and protect production cadence — hold content and video output steady week over week.

Run the HubSpot dashboard and turn data into decisions on spend, channels, and topics.

Manage the paid search and social program (or the agency running it) toward a stable cost per booked consultation.

Sit with sales weekly to mine buyer questions and route them into content and video.

Write and shape strategy, briefs, and high-value copy yourself — not just assign it.

Continuously tighten the funnel: landing pages, offers, follow-up, and attribution.

HOW SUCCESS IS MEASURED

Marketing-sourced leads vs. target

Blended and paid cost per lead

Consultation sold rate (shared with sales)

Content and video production cadence held

Pipeline dollars influenced and closed

WHO YOU ARE

8+ years in marketing with real ownership of a lead or revenue number, ideally at a home‑improvement, home‑services, remodeling, or considered‑purchase / high‑ticket local business.

Comfortable being a player‑coach in a lean team where people wear multiple hats.

Fluent in inbound/content marketing; direct experience with They Ask, You Answer is a strong plus.

Hands‑on with paid search and paid social, and able to judge whether an agency is performing.

Strong with HubSpot (or comparable CRM/marketing automation) and analytics; you make decisions from data.

A clear operator: you build calendars, scorecards, and processes and hold people to cadence.

Bonus: familiarity with video‑first marketing, local SEO, and using AI tools to move faster.

WHY THIS ROLE

This is a build, not a maintenance job. You'll stand up the marketing engine that carries the company through its next growth phase, with direct access to the owner, a real budget, and the authority to make it work. If you want to point to a system you built — and a revenue number you moved — this is that seat.

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