Head of Marketing Management

Join Barclays as a Loyalty Marketing Manager. At Barclays, our vision is clear -to redefine the future of banking and help craft innovative solutions. In this role, you will own the end‑to‑end marketing strategy and execution for a loyalty‑driving initiative that enhances customer engagement through cashback offers, shopping experiences, and curated dining benefits. Operating at the intersection of Marketing, Product, Data, Technology, Legal, Risk, and Compliance, the Marketing Manager translates business goals into personalized, high‑impact campaigns across digital channels. Acting as a central orchestrator, this position drives cross‑functional alignment and delivers customer‑obsessed marketing that is scalable, engaging, and outcome‑focused.

To be successful as a Loyalty Marketing Manager, you should have:

Expertise in loyalty, digital marketing, email strategy, and lifecycle campaign execution preferred

Ability to leverage customer data, segmentation, and analytics for personalization

Experience designing or managing loyalty, rewards, cashback, or engagement programs

Strategic, customer‑obsessed mindset with a focus on measurable outcomes

Communication and stakeholder‑management abilities across diverse teams

Creative problem‑solver with the ability to balance innovation, compliance, and execution

This role is located in our Wilmington, DE office.

Purpose of the role To drive innovation, meet customer needs, and ensure the bank's long‑term success and competitive edge.

Accountabilities Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.

Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.

Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.

Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.

Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.

Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch of new products effectively.

Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.

Assistant Vice President Expectations To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes

OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.

Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.

Take ownership for managing risk and strengthening controls in relation to the work done.

Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).Complex’ information could include sensitive information or information that is difficult to communicate because of its content or its audience.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moral compass, helping us do what we believe is right.