Head, School of Management & Marketing
$120k - $150kAnatomage Inc.
Founded in 2004, Anatomage is a world-leading health care technology company. Anatomage offers 3D medical imaging software and hardware for diagnosis, treatment planning, customized surgical devices, and anatomy education in both the dental and medical industries.
We are seeking a dynamic and experienced Brand and Content Medical Tech Marketing Manager to join our Marketing team! In this role, you will lead a creative team to strategize, develop, execute and optimize overall content strategy programs, including content campaigns, product launches, branding initiatives, and other content-related strategies that align with the company’s goals and enhance brand visibility.
- This is an on-site position and will require reporting to our headquarters location in Santa Clara, CA.*
- Design and implement comprehensive content strategies, including quarterly content and targeted advertising campaigns, to increase product awareness, generate demand and drive lead generation
Develop, maintain, and refine the core messaging for the company’s brand, products, and value propositions, ensuring that content resonates with various audience segments and aligns with the overall marketing strategy
Spearhead product marketing launch campaigns by crafting compelling messaging, defining unique value propositions, and producing high-impact promotional material such as press releases, videos, social media posts, and email campaigns
Act as the primary resource for developing a wide range of content, including advertisements, company collateral, brochures, white papers, blog posts, infographics, and materials for product launches
Write engaging video scripts and collaborate with the production team to create high-quality video content that supports marketing initiatives and product promotions
Oversee Anatomage's webinar programs, including selecting speakers, reviewing and approving webinar content and topics, and hosting the sessions
Create, maintain, and update website content. Provide support in the development and expansion of the website features as needed
Assist in creating media lists, conducting outreach for new product launches, and maintaining positive relationships with local new outlets
Oversee and ensure the visual performance of content marketing initiatives using metrics, KPIs, providing insights and recommendations for optimization
Work closely with other departments such as lead generation, events, sales, product development, and customer support team to ensure cohesive messaging and integrated marketing efforts
Lead, mentor, and develop a high-performing content team, fostering a collaborative and innovative work environment
Bachelors degree in Marketing, Communications, Business, or Medical Science or a related field preferred
5+ years of experience in brand and content marketing, preferably in the healthcare or education technology industry
Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards
Must be able to talk, listen and speak clearly on the phone
Strong writing, editing and communication skills
Ability to create compelling content for diverse audiences
Proven experience with content management systems
Knowledge of social media marketing and email marketing
Creative thinking
Ability to manage multiple projects
Experience with design tools such as HTML, CSS and WordPress
Health, Dental, and Vision care for you and your family
Generous PTO leave and paid holidays
Casual work culture
We do not offer H1B Sponsorship at this time. Local candidates preferred.
Anatomage offers the world’s first and only life‑size virtual dissection table. Students can learn anatomy and physiology using highly interactive and accurate real human‑based digital data. Institutions can offer high quality education without worrying about chemicals, facility costs, and regulatory issues. Hundreds of schools have adopted the Anatomage Table as the main teaching tool for students.
At Anatomage, there is an opportunity to work alongside the best in the field. Anatomage offers a distinct work experience with an exceptional opportunity to develop careers. Our philosophy is to foster a dynamic work environment, and we are proud to let our employees' knowledge and responsibilities grow with the company.
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$120k - $150k
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