Head of Product Marketing Management

We are seeking a Director, Cross-Platform Product Marketing to lead a newly created function that drives cross-platform adoption and attach rates, and competitive intelligence across priority verticals, internal platform capabilities, and international markets. This leader will define the strategy, operating model, and performance standards for the team, and will build the foundation for how cross-platform product marketing scales across the organization.
This is a high-impact leadership role for someone who can build and develop a high-performing team, set clear expectations, manage performance effectively, and influence decisions across a matrixed organization. The ideal candidate brings strong product marketing judgment, commercial thinking, competitive rigor, and the ability to turn strategy into action.
Lead cross-platform product marketing strategy across vertical-facing, international, and internal platform audiences.
Build vertical-specific adoption strategies and product attach playbooks that help move advertisers from siloed product buy to platform-level buy.
Drive local GTM customization and adoption strategies for international markets, ensuring product capabilities are translated into locally relevant positioning, enablement, and market voice.
Drive roadmap inbound, GTM, and adoption for foundational internal platform capabilities that support the advertising ecosystem.
Work with Product, Sales, Strategy, Measurement Insights, Marketing, and other stakeholders to identify adoption opportunities, remove blockers, and accelerate business impact.
Set the competitive intelligence operating model for the Walmart Connect PMM organization, including standards for research quality, analysis, and insight generation.
Build, recruit, coach, and develop a high-performing team with clear accountability, strong performance standards, and a culture of ownership and collaboration.
Set goals, operating rhythms, and performance review cadences that keep the team aligned, productive, and focused on impact.
Provide frequent feedback, development, and coaching to strengthen judgment, raise the quality bar, and grow future leaders.
Influence senior partners across Product, Sales, Strategy, Measurement Insights, Marketing, and PMM leadership to keep execution aligned and moving quickly.
10+ years of experience in Product Marketing, GTM, Marketing Strategy, or a related field.

• Strong cross-functional leadership skills with the ability to align Product, Sales, Strategy, Measurement Insights, Marketing, and PMM partners.
• Experience building operating models, playbooks, and scalable processes for a growing team.
• Strong analytical skills and comfort translating data, market signals, and customer feedback into clear recommendations.
• Experience supporting multi-product, platform, or ecosystem-based businesses.
• Experience in retail media, advertising technology, or other complex platform environments is preferred.
• Experience supporting international markets is preferred.

This is an opportunity to build a new team, define a new operating model, and shape how cross-platform product marketing drives growth across the business. The work will touch product strategy, launch execution, adoption, and competitive intelligence, with real influence on how the organization grows across markets and product areas.
Respect the Individual Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent
Act with Integrity Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts
Act with Integrity Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values
Serve our Customers and members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acting with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers
Serve our Customers and members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and implementing strategies
Strive for Excellence Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. The annual salary range for this position is $143,000.00 - $286,000.00 Additional compensation includes annual or quarterly performance bonuses. Stock

Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field. Option 2: 7 years' experience in Marketing, Business Administration, or related field.
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.