Senior SEO / Head of Marketing

Highland Electric Fleets' mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets. Highland is North America's leading provider of Electrification-as-a-Service (EaaS). Founded in 2019, Highland partners with school districts, municipalities, and fleet operators to make the transition to electric fleets simple and affordable.
Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nation’s largest electric school bus fleets, Highland delivers reliable, cost-effective solutions that support local communities and drive the future of transportation.
We’re seeking a hands-on, strategic and performance-driven Senior Manager, Growth Marketing to own Highland’s digital marketing engine and lead generation strategy. This is an individual contributor role reporting to the Senior Director, Marketing and is responsible for accelerating customer acquisition through a mix of hands-on campaign execution and day-to-day leadership of our digital agency.
The ideal candidate is highly analytical, brings deep expertise in paid media strategy, targeting, and campaign setup, and is a continuous learner who isn’t afraid to challenge how we do things. They know how to put AI and marketing tools to work efficiently to build processes that drive growth and scale - deep AI expertise isn’t required, but a bias for finding smarter ways of working is.
This role will play a critical part in scaling our presence with school districts, municipalities, and fleet operators, and in building the infrastructure to optimize pipeline growth, campaign performance, and marketing-sourced revenue.
Growth Strategy & Performance Marketing

Own full-funnel growth strategy across paid media (Google, LinkedIn, Meta, TikTok), SEO/AEO, email, and web to drive qualified leads and maximize ROI
Direct our digital marketing agency on demand generation strategy and paid media execution - reviewing, approving, and optimizing campaigns to hit CPL and pipeline targets
Collaborate with Sales and Market Development to align campaign targeting with key territories, procurement cycles, and prospect lists to fill the pipeline

Agency & Vendor Management

Serve as Highland’s day-to-day owner of the digital agency relationship - briefing, prioritizing, and holding the partner accountable to scope, timelines, and performance
Translate Highland’s goals into clear direction for agency-led strategy and paid media, and approve deliverables against brand, quality, and performance standards
Manage media budget and pacing alongside the agency to maximize return
Own the balance of in-house vs. agency work, bringing execution in-house where it drives efficiency and result

Digital Analytics & Reporting

Own Highland’s marketing data integrity and single source of truth across GA4, HubSpot, Looker, and ad platform dashboards
Partner with the agency on reporting infrastructure to track core funnel KPIs across all digital channels with a goal to continually improve quality of leads
Turn data insights into test plans and growth hypotheses; Website & CRO

Optimize Highland’s website for traffic, engagement, and conversion through UX improvements, funnel analysis, and A/B testing
Own landing page strategy and performance, collaborating with the agency, design, content, and web development resources as needed

SEO/AEO & Content Performance

Own on-page and technical SEO strategy to grow organic traffic and improve rankings, including visibility within AI/LLM search
Partner with content, brand, and PR teams to build a content calendar that supports keyword priorities and thought leadership goals
Use tools like SEMrush to identify and fill content gaps aligned with buyer intent

CRM, Email & Personalization

Own and execute email marketing and marketing automation (HubSpot) - nurture flows, and lifecycle programs - aligned with agency strategy and recommendations
Build and manage audience segmentation strategies for email, advertising, and nurture flows
Support account-based marketing (ABM) campaigns in coordination with Sales - targeting high-value districts or municipalities with personalized ads and assets
Run structured A/B tests on email subject lines, content, and send timing, using AI tools to generate and evaluate variants faster and turn results into repeatable playbooks

AI & Marketing Operations

Take a practical, efficiency-minded approach to AI and marketing tools - you don’t need to be an AI expert, but you know how to put the right tools to work for targeting, campaign optimization, content, and analytics
Partner with the agency to assess, integrate, and roll out AI tools that help drive efficiency and scale
Build workflows and playbooks that improve team efficiency and create a scalable, data-driven marketing operation

7+ years of experience in growth, digital, or performance marketing with a track record of owning channel strategy and performance
Experience managing agencies or external vendors and driving strong results from partners
Deep hands-on experience with analytics platforms (GA4, Looker, HubSpot, etc.) and testing frameworks (A/B, multivariate)
Deep hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social tools
Working knowledge of SEO, CRO, and marketing automation tools (HubSpot, etc.)
Experience in B2B or public sector (B2G) marketing a plus

$Competitive base salary and performance-based bonus program
Health Vision and Dental coverage for employees and their dependents
Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment.
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