Head of Marketing Analytics (Remote)

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Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. To learn more about the brand and offerings, you can visit hims.For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit .
We are looking for an experienced Manager to join our Marketing Analytics team, reporting to the Director of Marketing Analytics. This team sits inside of the Finance and Data Science organization, but partners with Marketing, Engineering, and other cross-functional teams.
As a Marketing Analytics Manager you will own measurement tools and frameworks, create and maintain reporting dashboards, and build targeting models (in partnership with Data Science). You will be expected to drive insights, make strategy recommendations, own incrementality testing and impact measurement across a variety of marketing channels and campaigns.
Perform deep customer analysis using advanced SQL, data modeling, and statistical techniques to surface actionable insights
Own the design, execution, and analysis of A/B and incrementality tests across marketing campaigns to drive strategic decision-making
Clearly communicate analysis results and develop strategies to grow the business by partnering closely with Marketing leaders
Drive methodological improvements for existing and new solutions to assess marketing efficiency and ROI. This includes, but is not limited to MMM, MTA, Customer LTV and Churn analyses.
Ensure data integrity and accuracy through automated reporting, alerting and the creation of cross-functional processes
Manage and develop a team of direct reports, providing analytical guidance, setting priorities, and ensuring accountability for deliverables
Bachelor’s or Master’s degree in Computer Science, Data Analytics, Economics, or a related field
8+ years of Analytics experience with a focus on attribution modeling (MTA, MMM, Causal Inference, Incrementality Testing)
5+ years of experience in Marketing Analytics, with a track record of influencing strategy
3+ years of leadership experience managing an analytics team
Expert proficiency with SQL, experience with BigQuery a plus
Experience Python and/or R
Experience with data visualization software such as Tableau or Looker
Proficiency with A/B testing frameworks and experience interpreting complex experimental designs
Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment
Competitive salary & equity compensation for full-time roles
Unlimited PTO, company holidays, and quarterly mental health days
Comprehensive health benefits including medical, dental & vision, and parental leave
Employee Stock Purchase Program (ESPP)
We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.
Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. To learn more about how we collect, use, retain, and disclose Personal Information, please visit our Global Candidate Privacy Statement .
Employment type Employment type Full-time
Job function Job function Marketing and Analyst
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