Head of Strategy & Business Operations, Work Management

Strategic GTM Manager - Industry Operations - NA
The Industry Operations Team at TikTok formulates industry strategy and identifies growth opportunities to deliver vertical-specific solutions and methodologies. We nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. This is an ideal opportunity for analytically-minded candidates who want to develop expertise in strategic planning, business intelligence, and data storytelling in a high-growth digital advertising environment.

Strategic Analysis & Market Intelligence - Conduct market research and competitive analysis to identify growth opportunities, emerging trends, and vertical-specific insights
Analyze client portfolio composition, revenue mix, and account health metrics to inform strategic prioritization and resource allocation
Build business cases and ROI models to evaluate new programs, product launches, or market expansion opportunities
Monitor competitor activity and platform developments to provide forward-looking recommendations to leadership
3+ years in client services, account management, or campaign management in digital performance marketing, with hands-on expertise in ads platforms.

• Solid understanding of digital media KPIs and how to optimize against them across awareness, consideration, and performance objectives.
• Proven experience managing complex campaign portfolios across branding and performance advertisers, including multi-market coordination.
• Proficiency in campaign analytics and reporting tools (Excel, Thinkcell, dashboards), with ability to extract actionable insights from platform data.
• Detail oriented, analytical and a creative problem solver
• English must be used as a working language, with strong communication skills and good teamwork abilities, capable of influencing and motivating others
• Strong quantitative and analytical background, with coursework or experience in statistics, economics, business analytics, data science, or related fields

Advanced proficiency in Excel (pivot tables, VLOOKUP, complex formulas) and data visualization tools (Tableau, Power BI, or similar)
Experience with SQL, Python, R, or other data analysis tools is a strong plus
Demonstrated ability to structure ambiguous problems, conduct hypothesis-driven analysis, and derive actionable recommendations from data
Experience with strategy consulting, investment banking, business analytics, or tech company internships
Strong business acumen with the ability to connect quantitative insights to commercial outcomes
Exceptional communication and presentation skills, with the ability to translate complex analysis into clear, compelling narratives
Familiarity with digital advertising metrics (CPM, CPA, ROAS, LTV, etc.) Experience building dashboards, reports, or BI solutions in professional or academic settings
Comfortable managing multiple workstreams and prioritizing based on impact and urgency
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at