Head of Growth Marketing - Remote

Growth Marketing Manager or Senior Manager
We're hiring a Growth Marketing Manager or Senior Manager to join the consumer marketing team, reporting directly to the VP of Consumer Marketing. This is an early and foundational hire, and will be focused on building systems and processes to scale marketing learnings across a rapidly growing organization.
You'll own real marketing programs across paid, owned, and lifecycle channels. To start this is a generalist role, and you'll be asked to support ongoing programs across the full marketing stack, including content, paid media, lifecycle, operations, and analytics. We're looking for someone who has already internalized that shift: who doesn't just run workflows, but designs them. We're still building the core functions we need to scale operations, and results will drive focus, but below are a few areas where you could find yourself driving outcomes within the business.
Content & Creative

Content production across owned channels: blog, social, email, and beyond
Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount
Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume
Lifecycle Marketing

Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization
Help to develop the lifecycle infrastructure from the ground up
Support performance reporting across D2C channels
Translate data into clear recommendations and act on them without waiting to be asked
5–8 years of experience in consumer marketing, with meaningful time spent across more than one channel

• Experience building workstreams or programs from scratch, not just inheriting and maintaining them
• Experience building AI-powered workflows, automations, or internal tooling

Prior experience at a consumer health, wellness, or subscription brand
Hands-on experience with paid social or paid search at meaningful scale (Meta Ads, Google Ads)
Familiarity with lifecycle and email platforms (Customer.A direct reporting line to the VP of Consumer Marketing and real influence over how the D2C function gets built
Broad exposure across the consumer marketing stack, with room to specialize as the team grows
Genuine growth opportunity, as Counsel scales, so does this role
Remote, Boston (Back Bay); New York Office (Flatiron)
Impact : Be at the forefront and contribute to groundbreaking, AI-driven healthcare experiences, directly interface with execs at the world's leading tech & healthcare orgs
Growth : Significant opportunities for broad ownership and professional development within our rapidly scaling startup
Compensation : Competitive salary + equity
Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave