Head of Real Estate Marketing

LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.

End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting

Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels

Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds

Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship

A reporting cadence that connects email performance to pipeline, not just opens and clicks

Financial services or lending experience is a plus

Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting

You know how to build audiences from behavioral data, not just demographic fields

Experience supporting more than one business unit or stakeholder group to support simultaneously

Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert

Competitive base salary and incentive structure

Full medical, dental, and vision benefits

Paid time off and 10 company-paid holidays

Work-from-home Fridays

Career development, training, and internal promotion opportunities

Team-building events, company lunches, and swag

We’re committed to building a diverse and inclusive workforce where everyone belongs.

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