Digital Merchandiser Full time

Groomer's Choice is looking for a Digital Merchandiser to own our product presentation and discovery on our e-commerce site. This is an individual-contributor role focused on the full digital storefront experience: product presentation, PDP quality, and cross-sell strategy first, and checkout/site-structure optimization second. The role sits in Marketing, with a dotted line into Product, so that the full site experience is owned by one team rather than split across disconnected functions. This person surfaces and analyzes signals — like search gap analysis — that inform product development priorities, but does not own the product roadmap or make product decisions; Groomer's Choice is looking for a Digital Merchandiser to own our product presentation and discovery on our e-commerce site. This is an individual-contributor role focused on the full digital storefront experience: product presentation, PDP quality, and cross-sell strategy first, and checkout/site-structure optimization second. The role sits in Marketing, with a dotted line into Product, so that the full site experience is owned by one team rather than split across disconnected functions. This person surfaces and analyzes signals — like search gap analysis — that inform product development priorities, but does not own the product roadmap or make product decisions; Visual & Web Merchandising (80% — Primary)

Add new products and brands to site.Work with product team to ensure impact features and benefits are clear to the customer

Own product presentation across the site: collections, category pages, featured/promoted placements, and merchandising rules

Monitor and improve PDP quality — content, imagery, structured data, and consistency across the catalog

Develop and execute cross-sell and upsell strategy (related products, bundles, on-site recommendations)

Use GA4 to identify underperforming products, categories, and digital merchandising.Identify and act on merchandising opportunities

Conduct search gap and competitor analysis and other on-site signal work, and feed findings to Product as input — not direction — for roadmap prioritization

Partner with the Head of Product to share merchandising insights and represent the full site experience in cross-functional planning

UI/UX Optimization (20% — Secondary)

Monitor checkout flow and site structure/navigation for friction points using GA4 and on-site behavior data

Design and run tests to validate UX changes before rolling them out broadly

Partner with the Marketing Director and Head of Product on larger UX initiatives that go beyond this role's scope

3-5 years of experience in digital merchandising, ecommerce, UX, or a related digital marketing role

Hands-on Shopify experience — comfortable managing collections, products, merchandising rules, and making theme/settings changes directly

Hands-on GA4 experience — able to build reports, segment data, and translate findings into merchandising and UX decisions

Strong understanding of PDP best practices and cross-sell/upsell tactics for ecommerce

Working knowledge of UX principles for checkout flow and site structure/navigation

comfortable moving between data analysis and hands-on execution

Familiarity with behavioral/UX tools such as Hotjar, Microsoft Clarity, or similar

Experience with on-site search and merchandising platforms

Experience in pet, home goods, or specialty retail

BA/BS in Marketing, Business, UX/Design, or a related field

Benefits (Full-Time)

Medical, Dental, and Vision Insurance

Employer-Paid Life Insurance and AD&D

Short-Term Disability

TELUS Health / LifeWorks Employee Assistance Program

Paid Holidays

This position is full-time, hourly/non-exempt, Monday - Friday and is on site in Sioux Falls, South Dakota.

Groomer’s Choice is a trusted partner for professional pet groomers, providing high-quality grooming supplies, equipment, and education to help businesses thrive. The company is a manufacturer of industry-leading coat care products trusted by grooming professionals worldwide. With a deep understanding of the grooming industry, Groomer’s Choice focuses on performance, consistency, and results across every product it offers. The company supports groomers at every stage—from new shops to established salons—through expert guidance and a commitment to exceptional customer service. At its core, Groomer’s Choice exists to help groomers work smarter, groom better, and grow with confidence.

Employer will not sponsor Visas for this position. Position is not eligible for relocation assistance.

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