Head of Marketing Management
$110k - $125kHeineken
Market Manager
The Market Manager is responsible for achieving the performance goals of the HEINEKEN USA portfolio through assigned distributors and their market's respective account base. The Market Manager is the key voice to distributors in collaboratively planning the highest value business activity (revenue management), identifying opportunity in the market, and in driving alignment across the distributor organization to HEINEKEN USA strategic initiatives. Strategic Planning
Successfully implement, drive, and execute our business planning process.
Lead communication and collaboration with internal partners, retailers, and distributor network to consistently achieve business objectives.
Align assigned distributors to execute against national, regional and local chain priorities.
Deliver volume goals by ensuring the execution of programming, distribution, and retail standards through leverage of the decile segmentation approach, incentive management, KPI tracking and regular review with assigned distributors.
Strong ability to collaborate internally and externally with national, and regional marketing partners on key sponsorships and drive executional success for local activation in assigned geographies. Ensure execution excellence at retail through key account visits, analysis of all available data on account, brand and SKU performance, and evaluation of assigned distributors execution recaps and objective results.
Must possess a strong understanding of market dynamics and how to leverage (product, pricing, people, competitors, account base)
Must be able to continuously uncover insights and opportunities and activate their benefits in the market utilizing all available data sources.
Financial Acumen
Manage all budgets in the market to their maximum effectiveness including distributor budgets.
Strong financial acumen including oversight of pricing, inventory, bill backs and invoicing.
Inventory Management
Must be able to work closely with the internal operations team, distributors, retailers and chain teams to proactively plan optimized inventory levels and minimize out of stocks.
Accountable for managing any required adjustments to forecasts based on distribution, display, innovation, or chain goals within the assigned distributor network.
Deliver compelling, creative and impactful communication in written correspondence, and in presentations to external and internal partners.
Bachelor's Degree
Experience managing within retail and/or three-tier distribution environment
Financial & Business Acumen in the areas of data analysis, reporting, market knowledge
Must be able to walk, stand, sit in vehicle for extended periods
Strategic Business Planning
Understanding Distributor Dynamics, Selling & Negotiation Skills, Sales Performance Management
Highly developed excel and PowerPoint skills
Strong functional capabilities in Microsoft Office and past experience in syndicated data (Nielsen/IRI/Spectra/Numerator) platforms
Frequent stooping, reaching, bending, twisting required• Must be able to walk, stand, sit in vehicle for extended periods
Must be flexible to work evenings and occasional weekends
Base Salary Range: $110,000 - $125,000 + Annual Bonus
- Benefits - Medical/Dental/Vision + Matching 401k Plan
- 200 Monthly Beverage Allowance
We believe the diversity of our people makes us as strong and unique as our brands. This position does not provide relocation assistance..
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