Strategist (Full-Time

was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at for more information.Horton, Inc. is currently looking for a Paid Search Strategist. The right candidate will be responsible for the strategy, execution oversight, and performance management of paid search campaigns across third party platforms. This role manages agency performance, ensures campaign structure and optimization align with business objectives, and maintains platform governance to support lead generation and traffic goals across multiple markets. This is an in-person role in our Arlington office.Oversee paid search campaign execution through agency management, including review of campaign builds, optimizations, and performance outcomesDevelop and maintain keyword strategies, including non-brand, market-level, and community-level campaign structuresManage bidding strategies, match type governance, and negative keyword frameworks to optimize campaign efficiency and performanceDirect campaign setup and lifecycle management for new market and community launches, including targeting, timing, and campaign sunset processesMonitor and improve quality score, ad relevance, and landing page alignment in coordination with internal teams and agency partnersConduct performance audits to identify budget pacing issues, structural inconsistencies, and optimization opportunitiesEnsure accurate campaign tracking, including conversion tracking and attribution alignment across national and division-level campaignsMaintain platform expertise with third party advertising platforms, including Smart Bidding, Performance Max, and responsive search ad (RSA) functionality.Collaborate with internal stakeholders to align campaign strategies with audience data and broader marketing initiativesMaintain documentation of campaign structures, processes, and optimization standardsConduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the companyQualificationsEducation and/or ExperienceBachelor’s degree in Marketing, Business, Analytics, or related field3+ years of paid search experience in Google Ads and Microsoft AdvertisingExperience managing agency relationships and campaign performance at scaleAdvanced knowledge of paid search platforms, bidding strategies, keyword management, and campaign structureProficiency in data analysis to evaluate performance and optimize campaignsDemonstrated ability to interpret campaign data and implement performance improvementsAbility to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applicationsAbility to sit for majority of 8-hour workday; Specific vision abilities required by this job include close vision and peripheral visionThe noise level is generally moderatePreferred QualificationsExperience with campaign management tools Experience with analytics and reporting platforms Experience managing multi-market or multi-location campaign structures Come join a winning team with a Fortune 500 company! Medical, Dental and Vision401(K)Employee Stock Purchase PlanFlex Spending AccountsLife & Disability InsuranceVacation, Sick, Personal Time and Company HolidaysMultiple Voluntary and Company provided BenefitsBuild YOUR future with D.WeBuildPeopleTooJob Field: MarketingOrganization: CorporateSchedule: Full-time