Head of Product Marketing Management

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. You will lead the marketing workstream for a critical new product that will establish the direction for a next-generation Lincoln showroom.

You will serve as the central connection between the client, the product, and the business, translating customer insights, competitive intelligence, and financial objectives into concrete portfolio decisions.

You will guide the product from early strategy and definition through development, launch readiness, and Market Equation.

Success requires balancing exceptional customer understanding with disciplined business performance.

You will direct recommendations on product content, pricing, series strategy, volume, and cost, helping improve gross margin and return on investment while strengthening Lincoln’s long-term brand.

Guide the product across its lifecycle, from early product concepting and through all development milestones. Define the product’s role within the Lincoln portfolio, including its target client, competitive set, showroom position, and relationship to adjacent vehicles.

Client Insights: Partner with Consumer Insights and regional teams to conduct research and translate qualitative and quantitative findings into clear product requirements. Positioning and Offering Strategy: Develop a differentiated product value proposition grounded in Lincoln’s brand strategy. Optimize product complexity by balancing customer choice, manufacturing efficiency, cost, and revenue.

Financial and Business Performance: Develop recommendations covering pricing, net revenue, volume, mix, material cost, contribution margin, and EBIT. Evaluate investments based on customer value, strategic portfolio alignment, and expected return.

Facilitate decisions across Design, Engineering, Program Management, Finance, and Manufacturing. Present concise, executive-ready recommendations that articulate the required decision, alternatives considered, financial implications, and proposed path forward.

Translate the product strategy, value proposition and competitive advantages into a clear foundation for launch planning. Partner with Brand Marketing, Communications, and Sales to ensure an effective handoff from future-product development to market execution.

Bachelor’s degree in Marketing, Business, Finance, Economics, Engineering, Product Management, or a related field, or an equivalent combination of education and experience

Experience in product marketing, product strategy, portfolio planning, category management, or pricing.

Experience guiding a product through multiple stages of its development and commercialization lifecycle.

Strong financial acumen, including experience with business cases, pricing, revenue, volume, margin, and return analysis.

Proven ability to synthesize customer research, competitive intelligence and financial data into actionable recommendations.

Strong written, verbal, and visual communication skills, capable of presenting complex decisions clearly to senior leadership.

MBA, master’s degree or advanced training in marketing, strategy, finance or product management.

Experience in automotive, luxury goods, consumer technology or another capital-intensive product category.

Experience with platform-based product development, shared architectures or technology migration plans.

Familiarity with milestone-driven product development systems or structured commercialization frameworks.

Experience partnering directly with Design and Engineering to translate customer needs into technical requirements and product tradeoffs.

Immediate medical, dental, vision and prescription drug coverage

Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more

Vehicle discount program for employees and family members and management leases

Paid time off for individual and team community service

A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran status. In the United States if you need a reasonable accommodation for the online application process due to a disability please call View phone number on click.appcast.io.