Head of Recruitment Marketing - Remote

Recruiting Solutions is currently seeking a Chief Marketing Office for a home services client in the Chapin, SC area. The CMO is responsible for leading the overall marketing strategy for a service-based organization. This role focuses on driving lead generation, strengthening brand reputation, and accelerating revenue growth across residential and commercial markets. The CMO works closely with executive leadership to align marketing efforts with sales goals, operational capacity, and long-term business expansion.

Direct Hire

Remote/Hybrid

Bonus Structure / Equity Share

Develop and execute a growth-focused marketing strategy tailored to roofing, construction, and service-based markets

Drive lead generation through digital marketing, SEO, paid advertising, referrals, and local market outreach

Build and manage brand presence across residential, commercial, and industrial customer segments

Oversee website performance, online reputation, and customer review management

Partner with sales teams to ensure strong lead conversion and consistent pipeline growth

Analyze market trends, competitor activity, and seasonal demand cycles to optimize campaigns

Manage marketing budgets with a focus on cost per lead, ROI, and customer acquisition efficiency

Lead community engagement, partnerships, and local market development initiatives

Oversee customer communication strategy to improve retention and referral business

Build, train, and lead a high-performing marketing and lead generation team

Strong understanding of digital marketing, local SEO, and CRM-driven sales funnels

• Bachelor’s degree in Marketing, Business, Construction Management, or related field (preferred)
• 8+ years of marketing or business development experience, ideally in roofing, construction, home services, or trades
• Experience managing marketing budgets and performance-based advertising
• Familiarity with construction cycles, estimating, and service operations is highly preferred