Copywriter Content Marketing Remote (m/w/d)
Pavago
Content Writer / Copywriter
Full-Time, Remote
S. client business hours (with flexibility for deadlines and content calendars)
Our client is seeking a Content Writer / Copywriter to create compelling, high-quality content that informs, engages, and converts. This role involves producing blog posts, landing pages, ad copy, sales collateral, and thought leadership content. The Writer ensures all outputs are on-brand, SEO-friendly, and aligned with marketing and sales objectives.
Content Creation:
Write long-form and short-form content including blogs, case studies, whitepapers, newsletters, and web pages.
Ensure all content aligns with brand voice, style, and tone.
SEO & Optimization:
Research keywords and incorporate SEO best practices into writing.
Collaborate with SEO specialists to optimize for search intent and ranking.
Update existing content to maintain freshness and relevance.
Interview subject matter experts (SMEs) for thought leadership content.
Editing & Quality Assurance:
Maintain content calendars and deliver work on time.
Work with designers, marketers, and sales teams to align copy with visuals and campaigns.
Incorporate stakeholder feedback into revisions while maintaining brand integrity.
Performance Tracking:
Monitor content performance using Google Analytics, HubSpot, or similar tools.
Provide recommendations to improve engagement, conversions, and SEO rankings.
Strong storyteller with a flair for persuasive and engaging writing.
2+ years professional writing or copywriting experience.
Portfolio of content across multiple formats (blogs, web copy, ads, collateral).
Proficiency with Microsoft Office/Google Workspace.
Strong research and editing skills.
Background writing for B2B SaaS, marketing agencies, or professional services.
Familiarity with SEO tools (SEMrush, Ahrefs, Clearscope).
Experience writing conversion-focused copy (ads, landing pages, email sequences).
Knowledge of content management systems (WordPress, HubSpot).
A Content Writer / Copywriter's day revolves around producing high-quality, conversion-focused content. Draft blog posts and long-form content for marketing campaigns.
Collaborate with designers and marketers to align copy with visuals and campaign strategy.
Edit and proof content for accuracy and brand consistency.
Track content performance and optimize older pieces for better SEO and conversions.
In essence: you ensure content is persuasive, optimized, and impactful, fueling marketing and sales results.
Consistent content delivery aligned with deadlines.
Growth in organic traffic and engagement from written content.
Conversion performance of landing pages and ad copy.
SEO rankings and visibility for target keywords.
Positive stakeholder feedback on clarity and effectiveness of content.
Initial Phone Screen
Video Interview with Pavago Recruiter
draft a blog intro and ad copy for a sample product)
Client Interview with Marketing Leadership
$95k - $105k
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