Head of Media and Communications

Dorn Group is seeking a Director of Paid Media to lead paid campaign execution across a portfolio of B2B brands spanning industrial manufacturing and adjacent categories. The role covers multiple platforms and multiple client brands, with campaign responsibility that can scale into multi-million-dollar annual media budgets. It is building demand that shows up in sell-through — and proving it.

You will have team support — analysts, creative, strategy, and specialist resources — but you are expected to own the day-to-day campaign management yourself. You are the person in the platforms, in the data, and on the client calls. This is not an entry-level or coordinator role. We are looking for someone who has already managed significant budgets, defended strategy to executives, and knows how to translate performance data into decisions a non-marketer can act on.

Own day-to-day paid campaign strategy, build, launch, optimization, pacing, and reporting across the full social and programmatic landscape — including Meta, Reddit, LinkedIn, X, TikTok, Pinterest, YouTube, and programmatic DSPs (The Trade Desk, Choozle, etc.)
Manage campaigns concurrently across multiple client brands, each with its own audience, go-to-market motion, and performance expectations
Serve as a primary day-to-day campaign contact for clients, including regular interaction with VP, SVP, and C-level stakeholders — presenting performance, defending recommendations, and shaping the roadmap
Partner with Dorn's senior strategy team on hybrid go-to-market programs that span direct-to-customer and channel/retail motions, ensuring media drives both end-user demand and distributor and retail sell-through
Contribute to annual and quarterly media strategy with a clear POV on channel mix, budget allocation, audience strategy, and testing frameworks
Build and manage PPC campaigns in Google Ads and Microsoft Ads alongside paid social and programmatic work; Translate campaign performance into clear, executive-ready narratives that connect media to orders, sell-through, and pipeline — including attribution limits, incrementality, and what the numbers actually mean for the business
Direct and collaborate with internal team support (analytics, creative, strategy, and specialist resources) to brief work, QA assets, and ensure campaigns ship on time and on strategy

5+ years of hands-on paid media experience, with a meaningful portion in B2B — selling to buyers, specifiers, operators, and procurement

• Working fluency across the major paid social platforms — Meta, LinkedIn, Reddit, X, TikTok, Pinterest, and YouTube — including campaign structure, audience targeting, creative specs, and platform-specific measurement
• Hands-on programmatic experience on platform DSPs (The Trade Desk, Choozle, etc.), including campaign setup, audience and inventory strategy, and performance optimization
• Proven PPC competency — Google Ads and Microsoft Ads, campaign structure, bidding strategy, keyword and audience work
• Experience with hybrid go-to-market models (direct plus channel, retail, or distribution) and an understanding of how paid media supports both ends of that motion
• Demonstrated ability to manage multiple brands in parallel without dropping balls
• Strong client-facing communication skills; Ability to think strategically and move between a high-level media plan and a line-item QA without losing the thread
• Fluency in media math — CPA, ROAS, CAC, incrementality, pacing, and the honest limits of attribution

Retail media and marketplace advertising experience — Home Depot, Lowe's, Amazon, etc. — including sponsored products and on-site and off-site display
Industrial, manufacturing, distribution, or dealer-channel category experience
Experience working closely with creative teams — briefing, concepting, and turning performance insight into better creative
Familiarity with enterprise analytics stacks (GA4, Salesforce, BI dashboards) and comfort pulling your own data when needed

You will own sophisticated, well-funded programs across multiple brands, with clients who treat media as a strategic lever. You will work alongside commercial operators who know how industrial markets actually buy — and you will see what your media does to orders and sell-through, not just to platform dashboards.