Strategist (Media Planning)

We're looking for a data-driven, strategic thinker who thrives at the intersection of Paid Search and Paid Social. As a Paid Media Strategist at Spinutech, you'll develop, execute, and optimize cross-channel paid media campaigns that drive meaningful business results for our clients.
This mid-level role is ideal for someone who enjoys being hands-on in advertising platforms while also thinking strategically about how different channels work together to achieve client goals. You'll manage campaigns primarily across Google Ads and Meta, leveraging data, audience insights, and creative testing to continuously improve performance.

Develop and execute integrated Paid Search and Paid Social strategies aligned with client objectives, target audiences, budgets, and performance goals, primarily across Google Ads and Meta, with opportunities to support Microsoft Ads and other platforms.
Manage and optimize campaigns across Google Search, Performance Max, Demand Gen, Display, YouTube, Facebook, and Instagram, including prospecting, retargeting, and conversion-focused strategies.
Own campaign execution and performance, including budget management, pacing, bidding, keyword research, audience development, competitive analysis, campaign structure, and ongoing optimization.
Monitor and analyze campaign performance against KPIs such as conversions, CPA, CPL, ROAS, and other business outcomes, translating data into actionable insights and recommendations.
Develop and implement testing strategies across audiences, creative, messaging, landing pages, bidding, and campaign structures to improve performance and identify growth opportunities.
Leverage analytics and measurement tools, including GA4, Google Tag Manager, and platform reporting, partnering with Analytics teams to troubleshoot tracking, ensure accurate attribution, and optimize conversion measurement.
Collaborate with clients and internal teams, including Account Management, Creative, and Analytics, to communicate results, present strategic recommendations, guide creative development, and support forecasting, budget planning, and new business opportunities.
Maintain strong campaign organization, documentation, and quality assurance, while staying current on industry trends, platform updates, AI-powered tools, and automation opportunities to improve campaign effectiveness and efficiency.

Demonstrated proficiency in Google Ads and Meta Ads Manager, including Paid Search campaign structures, keyword strategies, bidding, optimization, and Paid Social audience targeting, prospecting, and retargeting.

• Strong understanding of integrated, full-funnel media strategies and how Paid Search and Paid Social complement one another to achieve client goals and inform budget allocation.
• Proven ability to independently manage multiple client accounts, campaign budgets, and competing priorities with strong attention to detail.
• Strong analytical and problem-solving skills, with experience interpreting campaign data, identifying opportunities, and developing actionable performance recommendations.
• Familiarity with GA4, Google Tag Manager, conversion tracking, digital attribution, and performance reporting.
• Bonus Points

Experience with Microsoft Ads and e-commerce campaigns focused on ROAS or revenue growth.
Familiarity with CRM integrations, offline conversion tracking, and lead quality optimization.
Google Ads and/or Meta Blueprint certifications.
Experience using AI tools, automation, or scripts to improve campaign performance and efficiency.