Head of PR & Communications - Remote

Bonita Springs is our Primary Office Location: Remote position with travel as needed, approximately 10%–20% at maximum. We are searching for candidates in Florida and around the Miami & Palm Beach area, but are open to candidates throughout the Northeast and East Coast.

Director of Corporate Communications, Primary Responsibilities:

Execute and manage day-to-day external communications initiatives aligned with the company’s corporate communications and PR strategy.

Manage corporate social media channels, content calendars, publishing, monitoring, and brand presence across Management Companies where appropriate.

Identify new digital and social communication opportunities to expand audience engagement and brand visibility.

Conduct peer benchmarking and competitive analysis across senior living, healthcare, REITs, and adjacent industries.

Monitor engagement analytics and provide recurring reporting and recommendations to leadership.

Coordinate website content updates, including leadership announcements, operational updates, awards, press releases, branded programs, and community initiatives.

Support company branding initiatives and ensure consistency across communications channels and materials.

Coordinate production of videos, executive messaging, digital campaigns, photography, and branded collateral.

Maintain communications assets, templates, approved messaging, and content libraries.

Internal Communications:

Lead day-to-day internal communications across corporate departments and operational teams, including operational updates, announcements, employee communications, and corporate newsletters.

Support communications tied to acquisitions, transitions, assimilations, launches, and operational initiatives.

Serve as a communications partner for the Business Assimilation Team (BAT), supporting transition communications, stakeholder messaging, FAQs, and readiness materials.

Support company initiatives, employee engagement campaigns, culture initiatives, awards, and recognition programs.

Assist with executive communications, including talking points, scripts, presentations, FAQs, and employee messaging.

Manage internal communications calendars, workflows, and company intranet content.

Coordinate with departments to ensure timely dissemination of important organizational updates.

Support employee communications during operational events, weather events, emergencies, and company-wide initiatives.

Crisis Communications & Reputation Management:

Draft holding statements, internal alerts, stakeholder messaging, FAQs, operational updates, and media response materials.

Support crisis communications planning and rapid-response execution under the direction of senior communications leadership.

Maintain crisis communications templates, distribution lists, escalation workflows, and response protocols.

Monitor news, social media, and emerging issues that could impact company reputation or operations.

Coordinate with Operations, Legal, HR, and leadership teams during active incidents or sensitive situations.

Media, Content & Reporting:

Develop recurring executive summaries and media reports for leadership.

Oversee daily media monitoring and track industry news, competitor activity, reputation issues, legislative developments, and emerging trends

Track earned media, executive visibility, social engagement, digital performance, and communications KPIs.

Develop and support communications materials including leadership communications, newsletters, social media content, website copy, talking points, FAQs, community updates, executive bios, corporate fact sheets, and crisis communications.

Maintain editorial calendars and ensure messaging consistency, brand standards, proofreading, and quality control across communications.

Communications Operations & Leadership Support:

Manage communications requests from corporate departments and operational teams.

Develop communications workflows, approval processes, project tracking systems, standardized templates, and toolkits.

Coordinate executive visibility opportunities, speaking logistics, award submissions, conference applications, and executive profiles.

Support employee engagement, recognition, culture, company events, conferences, and internal campaigns.

Analyze digital, SEO, AI-search, and content performance trends and provide recommendations to improve reach and engagement.

Coordinate external vendors, including photographers, designers, videographers, printers, and freelance writers.

Assist with communications vendor, subscription, platform, and budget tracking.

Qualifications:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
• 7–10+ years of experience in corporate communications, public relations, healthcare communications, or a related field.
• Exceptional writing, editing, proofreading, and organizational skills.
• Strong experience managing corporate social media and digital communications platforms.
• Experience supporting executive and internal communications initiatives.
• Ability to manage multiple priorities and deadlines in a fast-paced, highly collaborative environment.
• Experience supporting crisis communications and reputation management preferred.
• Familiarity with healthcare, hospitality, senior living, REIT, or multi-site operating environments preferred.
• Experience with intranet platforms, CMS systems, social scheduling tools, and media monitoring platforms preferred.