Head of Marketing (Temp)

The Marketing Manager will spearhead demand generation, customer acquisition and lifecycle for our Direct-to-Consumer (DTC) channels. This role demands a balance of creative thinking, data-driven decision-making, and flawless execution. This role works cross-functionally to optimize all facets of marketing performance while continuously enhancing customer engagement and enrollment volume.
Plan and execute campaigns for email re-engagement, lead generation, cart abandonment, cross-sell and lifecycle marketing.
Develop and execute comprehensive B2B2C marketing strategies across email, paid media, organic, social, and search channels to drive growth and enrollments.
Own quarterly media planning, including budgeting, forecasting, and pipeline development.
Conduct customer research and analyze behavior trends to inform targeting and messaging strategies.
Collaborate with content and product teams to craft compelling and on-brand messaging.
Partner with internal and external teams to create high-impact video, design assets, and ad creatives for brand promotion and campaigns.
Support website development and ensure best-in-class user experience and performance.
Analyze key metrics, including LTV, CAC, churn, revenue, and campaign performance, to identify areas for improvement.
Leverage A/B testing, dynamic content, and personalization to refine campaign performance.
Partner with sales, product, operations, and technology teams to align marketing goals with business objectives.
Contribute to the evolution of brand positioning, breakthrough creative development, and marketing processes.
Balance priorities across multiple brands and projects simultaneously in a fast-paced environment.
Introduce and implement innovative marketing tactics that resonate with target audiences.
Able to handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations
Must follow all company policies and procedures regarding data privacy and protection and data loss prevention
4+ years of experience in demand generation, customer acquisition, or growth marketing for high-growth companies, preferably in SaaS or consumer finance.

• Expertise in digital advertising platforms, including Google Ads, Meta, Reddit, and Bing, with a proven track record in audience targeting and scaling campaigns.
• Strong analytical skills with proficiency in tools like Google Analytics, Data Studio, Optimize, and Excel for data-driven decision-making.
• Experience with email platforms such as Marketo or Sendgrid, including automation, segmentation, and performance optimization.
• Hands-on experience in website optimization and driving app downloads or user engagement.
• Proficient with project management software such as Jira, Asana, or Monday.
• Knowledge of B2B2C marketing strategies and lead generation best practices.
• Experienced in Saas marketing
• Excellent project management skills with proven ability to meet deadlines, comfortable with a fast-paced environment
• Understanding of future trends in DTC marketing and technology advancements.

Strong customer-focused mindset
Collaborative with the ability to structure mutually beneficial partnerships.
High level of organization skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines.
This is a full-time, salaried position (40+ hours/week).
Benefits and Perks: IDIQ makes available comprehensive benefits including 100% employee medical options, 50% dental and vision (for employee only, dependent coverage available). Other benefits offered include paid time off, life insurance, short-term disability, long-term disability, and a 401k program with employer match. We work in a casual dress attire environment. Enjoy friendly competition with ping-pong tournaments, pool games, and more.
Identity Intelligence Group, LLC dba IDIQ does not tolerate discrimination or harassment of employees or applicants. The Company makes employment decisions without regard to actual or perceived: race (including hair texture or protected hairstyles, e.g. braids, locks, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin (including language use restrictions), ancestry, citizenship, disability (mental and physical) including HIV and AIDS, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, family and medical leave status, domestic violence victim status, political affiliation, and any other status protected by federal, state, or local law.
Business Office Environment: This position operates in a professional office setting. The environment includes the use of standard office equipment such as computers, phones, and printers. The employee should be able to work effectively in this type of environment and adapt to occasional fluctuations in workflow or office conditions.
The role also requires constant operation of a computer or other office equipment. The employee may be required to push, pull, or otherwise move up to 10-30 pounds of various equipment. Duties may include, but are not limited to, repetitive tasks such as operating a computer keyboard and mouse while primarily maintaining a stationary position and occasionally moving about an assigned work area.