Head of Marketing Management Remote (m/f/d)

Snap Inc is a technology company. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly‑owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Creative & Marketing team at Snap brings our brands to life in culture so more people understand who we are and how to utilize Snap Inc. products and services. In this role, you’ll lead and drive key brand and go‑to‑market initiatives for SPECS, translating business strategy into marketing vision and output across the consumer journey. You’ll be a core cross‑functional leader across the organization, helping shape how SPECS shows up across campaigns, content, creators, channels, and launch moments in both the U.The ideal candidate thrives working with both local and remote teammates and has an intuitive sense for inspiring others across a broad range of cultures, audiences, and moments. You are comfortable operating in a fast‑moving, ambiguous environment, managing multiple work‑streams and stakeholders at once, and balancing strategic thinking with hands‑on execution. You bring experience across categories such as technology, innovation, gaming, or other culture‑shaping brands, and are fluent in the software, hardware, and emerging technology landscape shaping the AR category.

What You’ll Do Lead and drive key SPECS brand and go‑to‑market initiatives across campaign development, launch, and sustain phases, ensuring the work is strategically sharp, creatively excellent, and aligned to business goals.

Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real‑world use cases that make SPECS feel desirable, relevant, and human.

Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments, partnering with internal teams and external collaborators to build credibility, desirability, and social proof.

Shape content strategy and execution across owned and amplified channels, including social, web, email/CRM, and campaign assets, ensuring consistency of message, tone, and brand expression across every touchpoint.

Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution while upholding a high standard of creative excellence.

Partner with Media and Channel Marketing to develop integrated brand and performance plans that move audiences from awareness and desire to consideration, action, and post‑launch engagement.

Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail.

Track and report on campaign, channel, creator, and content performance; Knowledge, Skills, & Abilities Has contributed to and/or led standout creative storytelling in prior brand marketing roles.

Experience leading integrated brand or product campaigns across multiple channels and touch points.

Experience developing content and marketing programs across channels including social, web, email/CRM, video, presentations, and other consumer‑facing materials.

Strong background in creator, influencer, partnership, and/or culture‑led marketing.

Experience working with world‑class creative teams, agencies, production partners, and brands people love.

Strong cross‑functional partner and invaluable collaborator who embodies kindness and respect, inspires forward momentum, and consistently raises the quality of work.

High level of emotional intelligence, sharp intellect, and the ability to influence across teams and levels.

Strong ability to juggle multiple complex projects at once and operate effectively in ambiguity.

Ability to manage up and cross‑functionally with ease, clarity, and ownership.

Minimum Qualifications Bachelor’s Degree or equivalent years of experience.

10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns.

Experience building integrated go‑to‑market plans across brand, content, creators, media, and owned channels.

Experience working with creator ecosystems, influencer programs, or cultural partnerships at scale.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

“Default Together” Policy at Snap At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. Equal Opportunity Employer Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Benefits Snap Inc. is its own community, so we’ve got your back! Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long‑term success!

This position is eligible for equity in the form of RSUs.

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