Head of Marketing e-Commerce (m/w/d)

fresh is a global skincare brand within the LVMH Group, headquartered in New York City. Our collection of skincare, lip care, body care, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.
We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.
We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. Reporting directly to the Director of eCommerce, the Manager, Email & SMS Marketing will play an integral role on the Fresh Global eCommerce team, managing the email and SMS marketing channels with a focus on US-led campaigns that support revenue, traffic, customer acquisition, retention, and customer engagement. The Manager, Email & SMS Marketing is a results-oriented marketer with a passion for creating impactful customer experiences. They are a strong project manager, intuitive marketer, and collaborative partner who thrives in a fast-paced, cross-functional, global environment. Bringing fresh ideas and data-informed recommendations, they will manage and optimize email and SMS programs that support business growth while improving customer engagement and channel performance.
Manage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.
Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.
Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.
Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.
Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.
Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.
Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.
Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.
Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.
Develop a deep understanding of the Fresh brand, product portfolio, customer base, and global eCommerce strategy.
Become a SME in adobe campaign, running day to day global campaign execution and ensuring workflows are set up and deploying as planned
Build strong partnerships with Global, Creative, Technology, Analytics, and agency teams to support effective email and SMS marketing execution.
Become proficient in Fresh's marketing technology ecosystem, including Adobe Campaign, BeeFree, Qlik, and other supporting tools.
Establish yourself as a key resource for email and SMS marketing, bringing informed recommendations and data-driven insights to the business.
Manage the execution, optimization, and performance monitoring of the email and SMS marketing channels for Fresh.Implement and refine a testing and optimization roadmap that supports improvements across customer engagement, conversion, and channel performance.
Partner with Global and Regional stakeholders to support customer communications, ensuring campaigns are aligned with business priorities and delivered with operational excellence.
Apply email and SMS marketing best practices, recommending new ideas, technologies, and process improvements that enhance the customer experience and improve marketing effectiveness.
Contribute to a stronger foundation for future customer lifecycle marketing initiatives as the business continues to evolve.
While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.
4-7+ Years of Experience managing email marketing and/or SMS programs, with a proven track record of driving customer engagement and business results.

• Bachelor's degree in business administration, marketing, communications, or a related field.
• Experience with enterprise email marketing platforms (e.g., Adobe Campaign) and working knowledge of HTML required.
• Experience with Google Analytics and leveraging data to optimize marketing performance.
• Advanced proficiency in Microsoft Excel.
• Familiarity with customer lifecycle marketing, audience segmentation, and personalization strategies; experience with CRM platforms is considered an asset.
• Strong analytical skills with the ability to translate data and insights into actionable marketing strategies.
• Proven success optimizing email and SMS performance through testing, experimentation, and continuous improvement.
• Deep understanding of email and SMS marketing best practices, including deliverability, compliance, and customer engagement.
• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment.
• Training & Development and Culture

Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Flexible paid time off policy inclusive of Summer Fridays

Travel & lodging for those who can’t access care
Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
Pre-Tax Commuter Benefits through Wage Works
Medical, dental and vision

Retirement and Additional Benefits
~Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. All your information will be kept confidential according to EEO guidelines.