Head of Memberships & Events

Location: NC-based, remote position

Community Engagement Director

About NC Local
NC Local is a statewide nonprofit newsroom on a mission to connect North Carolinians to the issues shaping their lives. We make complex state issues understandable and useful, hold public institutions accountable, and help communities become more informed and civically engaged.

We started our journey by asking people across North Carolina what news and information they needed most. Since launching in fall 2025, we've surfaced stories no one else was covering, brought communities together around critical issues at events, and built partnerships with newsrooms and other organizations across the state. We've also secured investments from major philanthropic institutions and a growing base of donors who see NC Local's vision and path to scale.

This role will shape the strategy that carries NC Local from its launch year to a sustainable organization that serves every part of this state. It's an opportunity to join a well-backed startup and help a dedicated team shape it into an enduring statewide institution.

NC Local is seeking a skilled audience strategist to develop our audience and build a membership program from the ground up. As a new brand, NC Local is on a fast-paced path to developing a loyal audience for our journalism, regional newsletters and across our growing partnership network. You’ll also own how North Carolinians come to know NC Local in the first place. Working closely with our digital engagement producer and other team members, this role promotes our journalism and the NC Local brand and drives initiatives that attract signups for our email newsletters and other products.

You'll grow the audience through marketing and digital tools, study what the data and the CRM tells you about who’s ready to give, and run the campaigns that ask them for their support.

NC Local has ambitious yet achievable targets for membership revenue, and this role will design and lead the program that gets us there. Drive awareness of NC Local

Build and run a marketing strategy that grows awareness of NC Local across the state, including in counties where people currently meet our journalism through a partner outlet. Market membership as a key NC Local initiative, managing landing pages, campaign creatives, paid and organic promotion, and messaging for the case for supporting NC Local’s statewide journalism. Look for co-marketing opportunities with partner newsrooms, community organizations and events.

Use digital tools to turn anonymous readers into known contacts - call-outs, sign-up prompts, surveys, guides and other resources. Analyze the CRM and analytics together to segment audiences by engagement level and to tailor campaigns and identify who’s ready to convert. Build direct relationships with people who encounter our journalism across all platforms and products - our site, our newsletters, our events and our social media - and create engagement and conversion opportunities.

Lead, write and manage donor campaigns via email and other platforms. Use data to guide strategy and track metrics that matter. Partner closely with the Digital Engagement Producer, Editorial Director and Community Engagement Director to ensure that content promotion and organizational marketing reinforce each other. Help colleagues, board members and partners talk about membership consistently. Contribute to the planning and execution of NC Local community listening, storytelling and other events for members. Represent NC Local in communities across the state.

Commitment to diversity and inclusivity
NC Local is building an inclusive team that represents the diversity and multifaceted nature of our state across geography, demographics, culture and other lived experiences. You have experience building or substantially growing a membership, subscription or individual giving program. You've run individual giving campaigns that generated donations, and you know how to craft the messaging and appeals that draw support. You're comfortable working with data: you work a CRM, form a hypothesis about who’s ready to give, test it and adjust. You are a creative thinker who can design a program, test what works and iterate as needed. You have an appreciation for local news and can explain why local journalism matters and why people should support it. You have familiarity with CRMs, email platforms, CMS, analytics, paid social media and other tech. You have a willingness to work independently in an early-stage organization and help build systems and processes that don't yet exist.

NC Local is a remote organization and candidates must live in or relocate to North Carolina. This is a salaried, full time position. This position is funded with support from the American Journalism Project.

Employees can participate in an employer-sponsored health insurance plan, including vision and dental coverage.
paid time off and holidays in accordance with NC Local policy.
Interested in working from home? This employer is open to candidates who want to work remote.

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