Client Service & Marketing - Head of Marketing

At Bedrock Property Management, we do things a little differently. We’re not your ordinary property management group and pride ourselves on doing business with smarts while being unexpected. We thrive on showing investors, customers, and residents that property development & management doesn't have to be boring. Most property management companies refer to the team that keeps things running smoothly as "maintenance", but we are not most property management companies. Bedrock focuses on providing the best service to our residents and our owners.

Bedrock Property Management Purpose and Core Values

The relentless focus on genuine care and standards of excellence for our residents, guests, and clients is our highest mission. Our common purpose is to make a meaningful impact in the lives of others through selfless service.

Continual Growth: We seize every opportunity to grow and develop as individuals, employees, and as a company.

At Bedrock Property Management, marketing is about more than creating campaigns – it’s about building communities, supporting our onsite teams, and driving measurable business results. As Marketing Manager, you’ll partner with the Director of Marketing, Operations, and On‑Site teams to develop and execute marketing strategies across a portfolio of multifamily communities. From new developments and acquisitions to lease‑ups and stabilized assets, you’ll help drive occupancy, strengthen the Bedrock brand, and deliver marketing initiatives that support long‑term growth.

Success in this role is measured by your ability to improve leasing performance, generate qualified leads, optimize marketing investments, and build strong partnerships across the organization. We’re looking for someone who combines strategic thinking with hands‑on execution and enjoys using creativity and data to solve business challenges.

Strong organizational and project‑management skills with the ability to manage multiple communities, projects, and deadlines simultaneously.

Strong understanding of marketing strategy, campaign execution, and performance analysis.

Ability to interpret marketing data and translate insights into actionable recommendations.

Experience managing competing priorities in a fast‑paced, collaborative environment.

Ability to adapt marketing strategies across a diverse portfolio, including lease‑ups, stabilized communities, and affordable housing.

Commitment to providing exceptional customer service while continuously improving processes and results.

Develop and execute marketing strategies for an assigned portfolio of multifamily communities that support occupancy, leasing, revenue, and brand objectives.

Oversee marketing onboarding and ongoing support for new communities, acquisitions, lease‑ups, rebrands, affordable communities, and underperforming properties, including ILS setup and optimization, marketing collateral, signage, listing optimization, and launch initiatives.

Partner with the Director of Marketing, Operations, and on‑site teams to develop and implement marketing plans that align with portfolio goals, support leasing performance, and address property‑specific opportunities.

Execute marketing initiatives that support lead generation, leasing performance, and portfolio growth.

Monitor, analyze, and report on property‑level marketing performance, including lead volume, occupancy, cost per lease, traffic sources, and campaign effectiveness, recommending strategies to improve results and marketing ROI.

Coordinate with internal teams and external vendors to ensure the timely execution of marketing campaigns, creative assets, websites, photography, signage, and other brand initiatives while maintaining brand standards.

Attend client meetings and strategic review sessions, providing marketing insights and recommendations to support property objectives.

Perform other duties and special projects as assigned.

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.

3–5 years of experience developing and executing marketing strategies within multifamily housing, real estate, hospitality, or a related industry.

Strong understanding of digital marketing, paid media, social media, SEO, website management, email marketing, and online reputation management.

Experience interpreting marketing analytics and translating data into actionable business recommendations.

Proven ability to manage multiple projects, deadlines, and stakeholders in a fast‑paced environment.

Experience managing agency and vendor relationships preferred.

Familiarity with CRM systems, Adobe Creative Suite, Canva, Microsoft Office, project management platforms, and multifamily marketing technologies is a plus.

Ability to travel periodically to communities and company events.

Preferred experience within the property management industry.

Temperature in the workplace is typically moderate, though the ability to withstand seasonal cold and heat of the outdoors is necessary.

TRAVEL REQUIREMENTS

Up to 15% travel may be expected for this position. The position is expected to work minimally 4 days in office per week when not travelling.

Bedrock Property Management is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

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