Head of Analytics (Remote)

Location: Remote | Columbus, OH

Smith is seeking a Director of Analytics to lead the strategy, growth, and evolution of our Analytics practice across enterprise B2B commerce, marketing, and customer experience with deep expertise in complex B2B buying journeysand commerce platform analytics.

In this role, you'll help enterprise clients transform fragmented data into trusted insights that drive better decisions, improve performance, and unlock growth. You'll serve as both a strategic advisor and practice leader by partnering with clients to design,implement,and optimize analyticssolutions thatdrivemeasurablebusiness outcomes, and shape e how Smith delivers modern analytics.

You'll help ensure that:

Data quality, governance, privacy, and measurement risks are proactively managed.

Analytics approaches account for the realities of B2B commerceincludingmultiple buying stakeholders, account hierarchies,andcontract and tiered pricing,

Design andimplement enterprisemeasurement ecosystems across GA4, GTM, Adobe Analytics, B2B commerce platforms (e.g., SAP Commerce Cloud, Salesforce B2B Commerce) CDPs, CRM, marketing automation, BI, and data platforms.

Partner with UX, Development, SEO, Paid Media, Content, Lifecycle Marketing, and CX teams to embedtracking and webanalytics throughout implementation and optimization.

Guide dashboard development across LookerandPower BI.

Help clients understand not only what happened, but why, what's next, and what to do about it.

Mentor analysts and consultants in measurement strategy, data storytelling, consulting, and client leadership.

Help evolve Smith's analytics capability as AI, privacy, and technology continue to reshape the industry.

Lead client analytics discussions and facilitate executive-level conversations with confidence and clarity.

You're comfortable advising executives, collaborating with cross-functional teams, and translating complex data into meaningful business outcomes.

Building KPI frameworks, dashboards, attribution models, and reporting ecosystems.

Working across marketing, commerce, customer experience, and digital transformation initiatives.

8+ years in analytics, digital measurement, business intelligence, data strategy, or consulting.

Demonstrated ability to move from strategy through implementation, ensuring analytics solutionsare successfully delivered and adopted by clients.

Strong expertise with GA4, Google Tag Manager, Adobe Analytics, Looker, Power BI, Tableau, Snowflake, BigQuery, CDPs, CRMs, and marketing automation platforms.

Experience with tracking strategy, data layerrequirements,ecommerceeventtracking,UTM standards,attribution, experimentation, and analytics QA.

Proven success leading analytics for enterprise websites, commerce platforms, digital transformations, or large-scale marketing programs.

Performance Realized.

Smith goes beyond the traditional digital agency. We focus on converting our clients’ potential into performance. By working hand-in-hand with our clients and key partnerships with technology platforms including SAP Commerce (formerly Hybris) and Salesforce, we consistently produce commerce experiences that help brands and businesses do more than simply improve. We help them thrive. By combining our strategic, creative, analytical, and technical capabilities, we consistently enhance customer experiences, accelerate sales, and optimize operations, enabling over 500,000 transactions every day and driving over $38 billion in annual revenue for our clients. Our unique ownership structure is based on a philanthropic foundation which allows us to focus on client outcomes before quarterly earnings reports and empowers us to make decisions focused on helping our clients with our profits enabling socially beneficial programs. and Santiago, Chile along with our remote workforce distributed throughout the United States and Canada. We are the performance commerce company.