Senior Strategist / Health

Here, you'll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Now, we are currently seeking a Senior Engagement Strategist to join our team. The Senior Engagement Strategist will balance innovative and creative thinking with analytical and scientific foundations, with a solid foundation in SEO principles and execution. We are looking for experience in Digital Channels, Relationship Management, Analytics, and Customer Insights.

This position plays an integral role with the AbelsonTaylor Engagement Strategy team in deriving insights and developing actionable opportunities for our clients based on available performance data, 3rd party competitive research.

Create/Deliver Website Audits: For SEO, digital architecture, content strategy, and campaign engagement, providing ongoing recommendations.

Ecosystems and Channel Plans: Use your strong understanding of pharmaceutical/healthcare engagement channels to develop robust ecosystems and channel plans.

Leverage 3rd Party Tools: Utilize Google Analytics, SEMrush, ComScore, MRI, ExactTarget, Marketo, and others for competitive assessments.

Evaluate Customer Journey: Apply insights to determine top customer targets, targeting approach, and implementation strategy to optimize customer experience and brand exposure.

Social Media Monitoring: Develop Expertise in social media monitoring and listening technologies, as well as social media platform management.

Distill Social Conversation and Digital Data: Create coherent analysis, insights, and actionable recommendations in straightforward language.

Understand their technologies, products, target markets, and competitors.

Experience: 3-5 Years of professional i n digital marketing or advertising space, pharma exposure is a plus .

Bachelor’s degree in Business, Marketing, Communication, Advertising, or a related field.

Experience with Digital Monitoring Technology Platforms: Including AdWords, Keyword Planner, SEMrush, ComScore, MRI, Compete, Screaming Frog, GeoEdge, NetBase, GlobalData, Google Analytics, etc.

Understanding of Digital Foundations: In SEO, SEM, Web Development, Web, and Media Tracking.

Includes channel development, testing, tracking, measurement, analysis, and reporting.

Basic understanding of statistical analysis and social science research methods.

Additional Skills: Strong communication, written, project management, and planning skills.

Hybrid Schedule: Ability to come into the Chicago office

Medical, Dental and Vision coverage

Adoption Assistance - Up to $2,500 of financial assistance

Company Paid Life Insurance, Short-Term and Long-Term Disability

Short-Term Disability providing 100% of salary coverage

Summer Fridays

Flexible Time Off (FTO)

11 Holidays and End of Year Office Closure

At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products - not sneakers, beer, or cars (though we like those things, too). All qualified candidates will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.

This position follows a hybrid schedule, requiring employees to be onsite Tuesday-Thursday each week in our Chicago office. We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations.

For government reporting purposes, we ask candidates to respond to the below self-identification survey.As set forth in AbelsonTaylor Group's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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