Senior Copywriter - Fulltime

Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit and follow along on LinkedIn #WeAreVML.

Who we are looking for: VML is seeking a witty, culturally fluent Senior Copywriter to lead campaigns that connect brands to culture—and people to brands. You’ll turn insights into big ideas and bring them to life through sharp storytelling and platform-native writing. You’re a conceptual thinker and sharp writer who can flex across tone, format and medium, whether it’s for an Instagram caption, influencer script or campaign writeup. You shape brand personas, builds worlds through resonant content and make brands feel relevant in-feed. Bonus points if you are versed in shooting, editing and creating content yourself. This role is ideal for a senior copywriter who can flex between big ideas and snackable content, understands tone like a second language and thrives in the fast pace of social.

What you’ll do: Concept ideas grounded in human insight, cultural relevance and platform behavior

Craft compelling copy across all formats: captions, on-screen-text, content series, campaigns, creator briefs and more

Adapt to a range of brand voices and tones while maintaining clarity, personality and consistency

Partner with an Art Director to bring concepts to life across platforms like TikTok, Instagram, YouTube Shorts, Pinterest and more

Collaborate with creative leads, strategists, producers and social managers to translate insights into compelling creative, as well as creators to make work that moves fast and hits the moment

Present work internally and externally with clarity, confidence and a strong creative POV

Stay plugged into trends, formats, memes, platform language and culture

Experience creating conceptual campaigns and social-first activations for brands

Deep understanding of social platforms and how to write for each including TikTok, Instagram, YouTube Shorts, Pinterest, etc.

Experience shaping brand voice and tone across formats and content types

Familiarity with influencer/content creator workstreams and how to brief or collaborate with them

Fluent in cultural trends, internet aesthetics and emerging formats

Exceptionally organized, detail-oriented and able to juggle multiple projects and deadlines in a fast-paced environment

Passionate about making great creative work and consistently pushing it further

Obsessed with culture, internet trends and the ever-evolving social media landscape

Bonus: comfortable with lo-fi content creation, editing apps, or have a social presence and regularly post original content

Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.

Competitive benefits| What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.

Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.