B2B Marketing Content Creator - Remote

Content Strategist

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most. With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOS, which aligns brand and demand to guide your ICP to choose you across every decision point. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

About The Role: The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices.

• Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
• Customer Generation
• Content Production
• Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period. Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting
• Project Management: Strategists are responsible for ensuring that their planned strategy is executed. Project Management ensures that the Directive team and the client team knows who is responsible for specific tasks to ensure we make progress towards our goals.
• Use of the project management tool Asana is required.
• In pods where Project Managers are present, Strategists will ensure they partner with Project Managers to ensure all tasks are created, assigned and due dates are met and communicated to the client
• Strategists will work closely with content writers and designers to complete content campaigns for clients on time while also being responsible for ensuring that the quality is up to client standards.
• When proactively communicating with clients we want to ensure we communicate timeline expectations for deliverables, goal attainment progress, and actively use our shared communication channels, such as Slack, to communicate between bi-weekly meetings. This includes sending deliverables on a regular cadence instead of only during bi-weekly meetings
• When proactively communicating with internal leadership this should include communicating any roadblocks, opportunities for account growth, and any moments of change on clients accounts. Moments of change can look like a needed change in strategy, internal client marketing changes, point of contact changes, and more.
• Bi-weekly meetings with the client
• 2 Bi-Annual business review presentation

A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building

Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics

Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools

Proven organisational, project, and time management skills

Genuine enthusiasm for digital marketing, SEO and Content

Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Growing into another service line such as SEO or Paid Media

• Growing within their current service line such as increasing content, SEO, or Paid Media budgets
• Referrals are a natural extension of building a solid relationship with our clients and strategists should be in the habit of asking for a referral at key moments.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle.