Shopify E-commerce Strategist (REMOTE)

Contara is an e-commerce agency that works exclusively with subscription CPG brands in food, beverage, supplements, and health & wellness. We help brands convert and retain customers through Shopify optimization and Klaviyo-led retention marketing.
We're looking for a Retention Strategist to own one of our retention pods. You'll deeply understand each client's customers, lifecycle behavior, and what drives LTV, and make data-driven recommendations on what flows to optimize, what automations to build, and what campaigns to run. You're a trusted strategic partner who helps them grow customer lifetime value.

Deeply understand each client's customer lifecycle, cohort behavior, and what drives retention and churn
Make data-driven strategic recommendations on what to test and build to increase LTV
Analyze cohort performance and use that data to inform lifecycle strategy
Stay current on retention best practices, what's working in subscription CPG, and emerging tactics
Own A/B testing programs - hypothesis development, execution, and analysis
Work with the design team on campaign creative briefs and feedback
Roll up your sleeves when needed - you're not above building a flow or writing campaign copy to get things done

3+ years of hands-on experience with Klaviyo - building flows, managing campaigns, segmentation, reporting

• Data-driven mindset - you use cohort analysis and metrics to inform strategy, not gut feel
• Deep interest in subscription CPG - you follow the industry and know what's working
• Experience with A/B testing and lifecycle optimization programs
• Familiarity with subscription platforms like Skio, ReCharge, or similar
• Genuine passion for CPG brands and the subscription commerce space
• Remote position

We use Slack for communication (both internally and with clients), Linear for project management, and Figma for design
Fast-paced environment working with multiple subscription CPG clients

You're a strategist, not just an executor. You understand their customers, their lifecycle stages, and their business well enough to make recommendations that move LTV. You're data-driven. You don't make strategic recommendations based on gut feel - you dig into cohort reports, understand what's driving retention and churn, and use data to guide decisions. When something needs to happen, you make it happen - whether that means building the flow yourself, briefing the designer, or having a tough conversation with a client about their content calendar.

You care about the brands you're working with. Subscription CPG excites you - you get why retention matters, you understand the nuances of how customers buy consumable products, and you want to be part of helping great brands grow.