Head of Marketing Operations Remote

Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting-edge technology to deliver exceptional client value. Our team is passionate about their work and committed to building the next generation of industry leaders, and as a certified Great Place to Work, Woolpert embraces progress and innovation to create limitless opportunities for career growth.
The Marketing OperationsManageris responsible forleading the systems, processes, and cross-functional coordination that enableMarketing tooperateas a scalable, high-performing organization. This role oversees marketing technology, performance measurement, and workflow optimization, while program managing key initiatives such as brand integration for acquisitions.
This position partners across Marketing, Sales, and business functions to drive operational efficiency, improve visibility into performance, and ensure alignment across campaigns and initiatives. The manager serves as a central connector across teams, enabling better planning, execution, and delivery of marketing outcomes.
Marketing Operations & Technology
Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization
Establish andmaintainmarketing data governance, including lead routing, lifecycle stages, and data quality standards
Partner with Sales Operations to align marketing systems andCRMCustomer Relationship Management (CRM)processes
Measurement & Performance
Develop andmaintaindashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness
Define and standardize key marketing KPIs and reporting frameworks
Support attribution and pipeline visibility efforts in partnership with Sales and Finance
Provide insights and recommendations to improve marketing effectiveness and return on investment
Program Management - Brand Integration (Acquisitions)
Lead project management for brand integration ofacquiredcompanies
Coordinate cross-functional teams acrossMarketing,Sales acquired brands, and business units
Ensure consistent execution of brand transitions, including messaging, website updates, and communications
Serve as a central connector across marketing functions to drive alignment and execution
Partner with Corporate Communications, Industry Marketing, Product Marketing, Digital, and Creative teams to support campaigns and initiatives
Enable improved planning, coordination, and communication across the marketing organization

TRAVEL REQUIREMENTS:

~ Must be able to travel up to10%of the time for business purposes.

Bachelor's degree in Marketing, Business, Communications, or a related field

8+years of experience in marketing operations, program management, or related roles

• Experience managingHubspotmarketing technology platforms(e.g., marketing automation, CRM systems)
• Experience in reporting, analytics, and performance measurement
• Experience coordinating cross-functional projects or programs

Strong understanding of marketing operations, systems, and processes
Experience with marketing automation platforms and CRM tools
Strong analytical skills and ability to interpret performance data
Proven project and program management capabilities
Ability to manage multiple projects and stakeholders simultaneously
Experience supporting marketing organizations in a professional services or AEC environment
Experience with acquisition integration or brand transition initiatives
Experience working with sales and finance partners on pipeline and performance tracking
PREFERRED CERTIFICATIONS, LICENSES, OR TRAINING: (if applicable)
~ Certifications in marketing automation, CRM platforms, or project management (e.g., HubSpot, PMP)

Familiarity with data governance and lifecycle management practices
Experience building dashboards and reporting frameworks
With over 75 offices and countless projects around the globe, you'll work on meaningful assignments that improve quality of life around the world. Flexible paid time off/vacation: Career development: Explore a wide range of learning and growth opportunities within and across industries.
Health, life, vision, and dental insurance: Cover all your medical bases.
Paid sick time, retirement plan, fitness reimbursement, pet insurance, identity protection, technology stipend, employee assistance program, and more!
#LI-Remote
Woolpert is committed to the full inclusion of all individuals. We recruit, train, compensate, and promote regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. You may view more about EEO on our website: Applicants who require an accommodation throughout the application and interview process should request this in advance by contacting View email address on click.appcast.io, no phone calls or emails to any employee of Woolpert or any of our subsidiaries about this requisition. All resumes submitted by search firms/employment agencies to any employee at Woolpert via email, the internet, or in any form and/or method will be deemed the sole property of Woolpert, unless such search firms/employment agencies were engaged by Woolpert's Talent Acquisition Team for this requisition and a valid agreement is in place.