Physician Business Liaison

Medici Orthopaedics & Spine is a physician‑led interventional pain management and spine practice serving Metro Atlanta. Sonny Dosanjh, a fellowship‑trained physiatrist from Emory University, we offer comprehensive care under one roof — from diagnostic evaluation and physical therapy through interventional procedures, spinal cord stimulation, spine surgery, and hyperbaric oxygen therapy.

We're hiring a Physician Liaison to develop and expand our referral base by building strategic relationships with personal injury attorneys, primary care physicians, urgent care clinics, and other referring providers across Metro Atlanta.

We're looking for someone who builds deep, strategic relationships with referring partners — backed by data, CRM discipline, and a genuine understanding of what attorneys and physicians need from a referral partner.

Develop and expand the referral base to grow clinic business across Medici's Kennesaw and Snellville markets in close partnership with practice leadership

Manage a tiered portfolio of referring partners—PI attorneys, physicians, urgent care clinics, and chiropractic offices—with structured meeting cadences based on relationship value

Show up prepared with referral data, patient outcome updates, and a clear agenda — not just marketing materials

Source and develop new referral partners—identify PI firms, physician groups, and urgent care networks that are not yet referring to Medici, and build those relationships from first contact to consistent referral volume

Deliver polished presentations to attorneys, physician groups, and office staff on Medici's clinical capabilities, referral process, and the value of partnership — you'll be presenting to decision‑makers and need to command the room

Continuously review, analyze, and report on referral performance data, market trends, and competitive positioning to inform outreach strategy

Monitor the referral pipeline in the CRM—track every referral from received to scheduled to seen, flag stalls, and close the loop with referring offices

Coordinate with our PI & Workers' Comp Liaison to ensure referred patients are scheduled promptly and referring partners stay informed

Identify and coordinate speaking opportunities, community events, and networking initiatives to increase Medici's visibility within the referral community

Contribute to weekly reporting on referral volume, conversion rates, partner engagement, and territory performance

Bachelor's degree required

2+ years of experience in healthcare business development, physician liaison, medical sales, pharmaceutical sales, or a related field‑based relationship role

Proven and verifiable track record of success in physician or healthcare referral development

Strong presentation skills at the executive level — you're confident presenting to attorneys, physicians, and practice leadership, not just dropping off materials with a front desk

Strong understanding of healthcare referral dynamics — you know how physician offices and PI attorneys make referral decisions

Proficient in the use of HubSpot, Salesforce, or other CRM platforms — you've managed a pipeline and you understand why data discipline matters

Proficient in Microsoft Office Suite including Word, Excel, and PowerPoint

Ability to independently interface with internal physicians and external referral partners to discuss market strategy and service capabilities

Reliable transportation and willingness to travel across Metro Atlanta daily within assigned market

Experience in pain management, orthopedics, spine, or physical medicine & rehabilitation settings

Familiarity with the personal injury medical referral ecosystem in Georgia

Established book of business or existing referral relationships in the Metro Atlanta market

Experience working with athenahealth or similar healthcare EHR/practice management systems

Knowledge of healthcare compliance basics (Anti‑Kickback Statute, Stark Law) as they relate to referral relationships

Proficient in medical terminology

Competitive base salary depending on experience, plus performance bonus up to $15,000 - $40,000 annually tied to referral conversion, partner retention, and growth metrics. Mileage reimbursement and health benefits included.

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