Head of Advertising Sales
J.F. Shea Family of Companies
Full Time
To achieve the community sales and closings goals on a monthly basis while providing our guests with a positive, unique, and memorable experience. Sales associates, design professionals, sales administration, and on-site mortgage staff are aware and accountable for their duties and responsibilities related to the successful operation of the community.
Monthly sales and closing goals are achieved while monthly expense budgets are met.
Community margins are in line with the annual plan for the community / communities
Sales team is appraised in a consistent manner related to their position requirements within an environment of "continual improvement".
Sales team is delivering the "Trilogy Experience" to our guests that visit our communities.
The sales organization is operating within a "team environment".
Sales Representatives are trained on a consistent basis regarding sales techniques, construction knowledge, and personal growth.
The Sales organization operates with minimal supervision regarding conflict resolution and internal communication efficiency
Prospect management is reviewed on a weekly basis with individual sales representatives to optimize conversion ratios
Sales team has relationship of trust and open communication with other disciplines involved in the customer cycle.
Accurate marketing materials are being used related to promotional, collateral, and Web site information.
Sales organization provides timely and accurate information to all members of the community team.
Sales Associates are intimately knowledgeable of their respective backlogs, utilizing effective backlog retention strategies.
Sales Representatives adhere to the prescribed paperwork processes and cut-off dates as part of the contract cycle.
Sales Associates are qualifying guests in a consistent manner, which fosters commitment and accountability.
Ensure the model home park, sales office, and community presentation is impeccable on a daily basis for our guests.
Sales representatives follow specific accounting guidelines related to the paperwork management process
The community is in compliance with proper disclosures and approvals related to Municipal and Department of Real Estate guidelines.
Customer issues are resolved facilitating a "win-win" outcome for the customer and the company
Monitor and manage the "Trilogy Experience" including the style in which information is communicated, dress style of employees, and color of materials relating to the brand identity.
A productive and enthusiastic ambassador program is integrated into the community marketing effort.
Be a participating member of the community HOA and attend homeowner functions in order to represent the company, as well as, convey the company as a responsible citizen.
Community team has functional and responsive knowledge related to the Customer Survey performance of the their community and their individual contribution to the scores.
Develop a consistent recruiting network for initial, as well as, future sales hires and support staff.
Be a contributing member of the community design team related to the interior design of the models and the sales center.
Coordinate the off-site sign program with advertising, sign fabricator, and municipalities.
A detailed Broker outreach program is in place to generate community interest.
Ensure the training and development of all sales related personnel
Coordinate community development activities with all disciplines.
Work with sales management team, Legal Counsel, and local Shea Divisions in establishing all paperwork related to: All policy and procedure guidelines are established regarding sales related activities.
Professional Performance Standards
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Shea Homes Active Lifestyle Communities is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or Vietnam era, or other eligible veteran status, or any other protected factor.
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