Senior Copywriter- Pharmaceutical Advertising

Senior Pharmaceutical Copywriter

If you are looking for an opportunity to create impactful, engaging pharmaceutical marketing assets that will reach healthcare providers and patients, you have come to the right place. We need an experienced pharmaceutical copywriter with a proven successful track record who is knowledgeable in deciphering medical and scientific literature, knows AMA style, and can produce high-quality copy in a fast-paced environment for both DTC and HCP audiences. This role will report to the Director of Medical Editing and Copy in our Digital Experience Design (DXD) practice. You will collaborate closely with the Director of Medical Editing and Copy, creative and art directors, account managers, strategists, editors, and project managers on your brands to create strategic, compelling promotional copy that will help the audiences make informed healthcare decisions.

Campaign development and optimization for branded and unbranded pharma ads

Range of deliverables with a focus on websites and emails for DTC and HCP audiences

Full span of copywriting services from reviewing creative briefs to final reads of approved work

Autonomously manage daily workflow on assigned projects

Distill medical and scientific information into compelling, understandable marketing copy

Understand and analyze medical references/literature and translate that information into high-quality promotional content

Interpret clinical data and other complex information

Create copy according to AMA style and client's brand style guides

Use core claims documents to leverage client-approved copy from agency partners/in-house creation

Initiate, drive content development, and take ownership of assets from kick-off through final approval

Update manuscripts based on feedback from editorial, strategy, creative directors, and account teams

Become familiar with many brands to work seamlessly across accounts when needed

Pivot from DTC to HCP writing whenever needed

Stay abreast of industry practices and regulatory requirements that affect pharma advertising

Produce deliverables in accordance with regulatory and industry requirements/barriers

Work collaboratively with internal teams (editorial, account, strategy, art, and web design) and client

Ensure projects are completed on time and within scope

Actively participate in planning meetings, project kick-offs, internal status, client status, brainstorming meetings, and internal and client presentations of your work

Implement all aspects of administrative responsibilities (weekly timesheets, status updates, calendar)

Some travel may be required

Minimum 3 years' experience in pharmaceutical copywriting at a pharma marketing agency with proven DTC and HCP proficiency

Strong understanding of scientific and medical references/information

Proven content development expertise and collaborator

Develop creative concepts for new campaigns, partnering with design and strategy teams

Ability to think creatively and strategically to develop unique customer solutions

Impeccable use of English grammar for oral and written communications

Organizational skills and great attention to detail, with absolute commitment to quality

Proficient in Word, Adobe, Excel, SharePoint, PowerPoint, Outlook, Veeva, the internet, and WorkFront

Understanding of regulatory requirements and guardrails in pharma marketing is helpful