Head of Growth Marketing - Remote

About Counsel Counsel’s mission is to multiply the world's healthcare capacity. To accomplish this, we’re building the first fully-vertical, AI-native medical group from the ground up. We’ve redesigned the entire clinical stack with custom AI tools that make our in-house physicians 10x faster and smarter. [learn more on our blog]
Since our founding in 2023, we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year. We have raised over $35M from a16z, Google Ventures, Pear VC and other top-tier VC firms.
Sinai, Mass General, UCSF) and technology (MIT, Google, DeepMind, NVIDIA, Stripe, Meta) — and we’re looking for exceptional people to join us as we scale.
About The Role We're hiring a Growth Marketing Manager or Senior Manager to join the consumer marketing team, reporting directly to the VP of Consumer Marketing. This is an early and foundational hire, and will be focused on building systems and processes to scale marketing learnings across a rapidly growing organization.
You’ll own real marketing programs across paid, owned, and lifecycle channels. To start this is a generalist role, and you’ll be asked to support ongoing programs across the full marketing stack, including content, paid media, lifecycle, operations, and analytics. We're looking for someone who has already internalized that shift: who doesn't just run workflows, but designs them. What You'll Do We're still building the core functions we need to scale operations, and results will drive focus, but below are a few areas where you could find yourself driving outcomes within the business.
Content & Creative Content production across owned channels: blog, social, email, and beyond
Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount
Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume
Lifecycle Marketing Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization
Help to develop the lifecycle infrastructure from the ground up
Reporting & Analytics Support performance reporting across D2C channels
Translate data into clear recommendations and act on them without waiting to be asked
Who You Are 5-8 years of experience in consumer marketing, with meaningful time spent across more than one channel
Experience building workstreams or programs from scratch, not just inheriting and maintaining them
Experience building AI-powered workflows, automations, or internal tooling
Extra credit Prior experience at a consumer health, wellness, or subscription brand
Hands-on experience with paid social or paid search at meaningful scale (Meta Ads, Google Ads)
Familiarity with lifecycle and email platforms (Customer.What to Expect A direct reporting line to the VP of Consumer Marketing and real influence over how the D2C function gets built
Broad exposure across the consumer marketing stack, with room to specialize as the team grows
Genuine growth opportunity, as Counsel scales, so does this role
Role Location Remote, Boston (Back Bay); New York Office (Flatiron)
What We Offer Impact : Be at the forefront and contribute to groundbreaking, AI-driven healthcare experiences, directly interface with execs at the world's leading tech & healthcare orgs
Growth : Significant opportunities for broad ownership and professional development within our rapidly scaling startup
Compensation : Competitive salary + equity
Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave
All newly hired employees are processed through the E-Verify system to confirm employment eligibility.

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