VP, Marketing - Health

SmithRx is a rapidly growing, venture-backed Health-Tech company. Our mission is to disrupt the expensive and inefficient Pharmacy Benefit Management (PBM) sector by building a next-generation drug acquisition platform driven by cutting edge technology, innovative cost saving tools, and best-in-class customer service. S healthcare system is in need of transformation, and we come to work each day dedicated to making that change a reality. Together: The success of SmithRx reflects the strength of our partnerships and the commitment of our team. We are looking for an entrepreneurial, highly experimental VP of Growth Marketing to build and scale our revenue engine in the Pharmacy Benefit Management (PBM) space. PBM is a huge market that never got modern growth marketing. The job is to bring the gold standards other industries take for granted to one that isn't using them, and find the levers specific to how this market buys. In this role, you will build a team and a function dedicated to discovering, testing, and scaling the unique growth and engagement tactics that win in our industry. Managing a small but growing team, you will architect a culture of rapid experimentation, holding a healthy tolerance for failure as long as it drives fast, actionable learning.

Build a culture of high-velocity testing across messaging, channels, and outreach strategies. Manage a rigorous pipeline of growth experiments, pivoting quickly from failures and scaling what works.

Discover PBM-Specific Growth Levers: Work with Sales and Product to find the channels and partnership loops that land with complex healthcare buyers and the brokers who advise them. Build for both motions: selling direct to employers, and winning through the broker channel that drives much of PBM selection. Manage & Scale a Hybrid Team: Run Growth as GTM Engineering: Lead the current Growth Ops and BDR team toward sharper targeting and automation. Build a human-and-agent operating model: agents doing research and personalization at scale, people directing strategy and creative.

Creative and rigorous : Both halves matter: the creative swings, and the discipline to know which ones actually worked.

Scientific Mindset: You treat growth as a science. Full-Funnel & Outbound Expertise: You understand how to experiment with outbound sales cadences, BDR metrics, and pipeline generation just as well as digital acquisition.

Technical Acumen: You know how to deploy technical talent (Growth PMs and Developers) to build programmatic growth engines, run complex tests, and bypass traditional marketing limitations.

You use AI/LLM agents for account research and personalized outbound at scale (Clay, Cargo, agent tooling), and you build the team around that model.

You have hands‑on experience with advanced data enrichment, behavioral product analytics (e.g., PostHog, Amplitude), intent‑signaling platforms, and conversion optimization tools (e.g., No-Code / Low-Code Operations: You and your Growth Ops lead can move fast without waiting on IT. You know how to use modern LLM platforms to build the tools and infrastructure you need.

Proven Leader with Hands-On Experience: 8+ years of experience in growth marketing, demand generation, or revenue operations at a high-growth, venture-backed startup.

Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance

Flexible Spending Benefits

401(k) Retirement Savings Program

Short-term and long-term disability

Paid Company Holidays

Employee Assistance Program (EAP)

Well-stocked kitchen in office locations

Professional development and training opportunities

Metro New York City - Connecticut, New Jersey, New York and Pennsylvania

Metro Denver / Boulder - Colorado

Metro District of Columbia - District of Columbia, Maryland, Virginia and West Virginia

Metro Boston / Cambridge - Massachusetts and New Hampshire

Metro Austin - Texas

Metro Seattle - Washington

Non metro Colorado, Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, Washington, and West Virginia

In addition to base pay, this role may be eligible for bonuses, commissions, or equity. SmithRx offers a variety of benefits to help you live well, including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance and 401(k).

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