Head of Real Estate Marketing

Friedman Real Estate is seeking a highly capable, experienced and hands-on Marketing Director to lead and evolve the company's marketing function across all business lines.This leader will be responsible for developing and executing a unified marketing strategy that supports business growth, brand awareness, client engagement and business development efforts across brokerage, property management, construction, lending, and other business units. The Marketing Director will provide leadership, management and accountability for the marketing team while serving as both a strategic leader and player-coach.The ideal candidate brings deep marketing expertise, exceptional leadership skills and the ability to move seamlessly between high-level planning and day-to-day execution. The role requires someone who can effectively leverage modern marketing technologies, data, analytics and AI-driven tools while maintaining a strong focus on creativity, storytelling and business impact.Key ResponsibilitiesLeadership, Management & AccountabilityLead, manage, and hold the marketing team accountable for performance, priorities, execution and results.Partner with company leadership to align marketing efforts with organizational vision, strategic priorities and revenue goals.Marketing Strategy & PlanningDevelop and execute a comprehensive marketing strategy that supports Friedman and all business units.Create annual marketing plans, budgets, campaigns and measurable objectives aligned with company goals.Ensure marketing efforts support brand awareness, client acquisition, recruiting, retention and business development objectives.Continuously improve marketing effectiveness through data, analytics, testing and optimization. Brand, Content & CommunicationsEnsure consistent brand positioning, messaging and visual standards across all business units and platforms.Guide content strategy and oversee the creation of high-quality content that supports thought leadership, sales enablement, recruiting and brand awareness.Partner with subject matter experts and business leaders to identify stories, insights, accomplishments and market intelligence that strengthen Friedman's market position.Oversee external communications initiatives, including digital content, email marketing, social media and PR. Digital Marketing & Demand GenerationOversee digital marketing strategy across websites, SEO, AI search optimization, paid media, email marketing, marketing automation, social media and related channels. Develop reporting processes and dashboards that provide meaningful performance insights and actionable recommendations.Leverage data and technology to optimize marketing effectiveness and ROI. Collaborate with leaders across revenue generating business units, sales and corporate functions to understand business priorities and translate them into effective marketing programs.Serve as a trusted advisor to leadership on brand strategy, communications, marketing investments and market positioning.Help ensure the marketing function operates as a business partner that creates value across the organization.Marketing Operations & ExecutionLead marketing project prioritization, workflow management and resource allocation.Ensure projects are delivered with quality, consistency and accountability.Leverage AI and emerging technologies to improve efficiency, content development, campaign execution and reporting while maintaining high quality standards. RequiredBachelor's degree in Marketing, Business, Communications or related field.10+ years of progressive marketing experience with broad exposure across multiple marketing disciplines.5+ years of leadership experience managing and developing marketing professionals.Demonstrated success creating and executing integrated marketing strategies.Experience leading brand, content, digital, communications and demand generation initiatives.Strong understanding of marketing analytics, measurement, campaign performance and ROI.Exceptional communication, project management and organizational skills.PreferredExperience in commercial real estate, property management, construction, financial services, professional services or related industries.Experience working within a multi-business-unit organization.Experience leveraging AI and marketing technology platforms to improve marketing effectiveness.Experience operating within an EOS or accountability-based management environment.Key CompetenciesStrategic thinkingMarketing & brand leadershipTeam development & coachingProject prioritization & executionData-driven decision makingCommunication & influenceCreativity & innovationCustomer & client focusWhat Success Looks LikeWithin this role, success is measured by:A high-performing, accountable marketing team.Clear alignment between marketing activities and business objectives.Strong, consistent brand representation across all business units.Increased awareness, engagement and lead generation across target audiences.Meaningful performance metrics and reporting that inform decision-making.Effective partnership with business leaders and revenue-generating teams.Consistent execution of high-impact marketing initiatives that contribute to company growth.