Senior Strategist REMOTE

Temporary
60-65 Hourly

Subsidized Medical Benefits
This is a remote position and will work PST hours.

We're building a social channel strategy function from scratch - and this is the role that defines how it thinks. Social Channel Strategist, you'll be the strategic intelligence behind how our brand shows up on social across B2C and B2B lines of business.
Using audience data, platform insights, and a sharp point of view, you'll define what each channel is for, who it's talking to, and why - and you'll translate that into a Social Blueprint that shapes everything downstream, from creative briefs to campaign activation.
You'll be in the room during integrated and creative strategy - not receiving those outputs, but shaping them. The best Social Strategists influence upstream. If you only show up after creative direction is locked, you're translating rather than leading.

Audience × platform mapping
Map how each target audience segment actually behaves on each platform: their mindset, content diet, what earns attention, and what gets ignored
Define platform constraints and creative parameters - format requirements, algorithm dynamics, community tone, brand safety considerations - so creative teams aren't discovering these after the work is made
Keep this intelligence evergreen: platform behavior changes, and your audience mapping should reflect that continuously, not just at campaign kick-off

For every tentpole moment, campaign, and evergreen workstream, you'll author the Social Blueprint - the strategic document that defines:
Audience × platform insights: how your specific audience behaves on each platform, what mindset they're in, and what earns their attention
Channel creative briefs: platform-specific briefs that tell creative and agency teams exactly what to build, for whom, and why - including format, tone, content principles, and watch-outs
Lead channel strategy across all social workstreams for your assigned lines of business - tentpole activations, always-on campaigns, and evergreen programming
Serve as the strategic authority on platform behavior, algorithm dynamics, and audience trends for your LOBs - keeping the team ahead of the curve, not reacting to it
Define what's in and out of scope for social on each initiative, and defend those decisions with data
Partner with Insights & Analytics to ground strategy in audience research, social listening, and performance data - not assumptions

Brief and consult brand strategy, creative strategy, and internal and agency creative teams - ensuring social thinking is embedded upstream, not bolted on at the end
Performance interpretation & strategy evolution
Interpret performance data through a strategic lens - not just what happened, but what it means for how the channel strategy should evolve
Flag when channel performance signals a need to revisit role assignments or resource prioritization - and make the case for change with data

6+ years of social strategy experience, ideally spanning both agency and in-house environments - you've seen how strategy gets made from both sides of the brief
Deep platform fluency: you understand how Instagram, LinkedIn, YouTube, TikTok, and emerging platforms actually work - algorithmically, culturally, and commercially
Proven experience writing channel strategies and creative briefs that real creative teams have used to make real work
Strong analytical instinct: you're not a data scientist, but you can read a performance dashboard, identify what it's telling you, and adjust strategy accordingly
A bias for clarity over complexity - you write strategies that people can actually use, not documents that impress and confuse in equal measure
Experience operating without a lot of structure - you're energized by building, not frustrated by ambiguity

The Social Blueprint becomes a document that creative, brand, and media teams actively request - not something they receive and file. You're in the room during integrated and creative strategy sessions - and your channel intelligence is visibly shaping the decisions made there
You've authored Social Blueprints for at least two major tentpole initiatives that shaped creative direction across channels
Creative and brand strategy teams are coming to you earlier in the process - not briefing social as an afterthought
Performance data is feeding back into your channel strategy: you're adjusting role assignments and KPI frameworks based on what the data is telling you