Head of Product Marketing Management

Vestwell is the financial technology company powering the new savings economy. The New York City-based fintech platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and nearly 1.5 million active savers, with over $30 billion in assets saved across all 50 United States.

Vestwell offers a range of products, including workplace-delivered retirement plans, employer-offered student loan repayment benefits, and various savings accounts for education, emergencies, and individuals with disabilities.

Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. We are looking for a Product Marketing Director to be a key piece of the marketing organization. This role will ensure we build out the materials and tactics to support our expanding business. With each new product launch or partnership, our sales team requires a suite of promotional materials and thoughtful content that drives awareness, understanding, and intent. A successful candidate will be charged with the ideation and creation of these materials, along with engaging marketing programs that inspire our target audience and ultimately increase revenue.

An ideal candidate has in-depth knowledge of the financial services market, including an understanding of the retirement plan space, and how to best introduce new products to key constituents. S/he should have an excellent command of the written word and a solid understanding of the techniques needed to create a marketing communication sequence that leads to sales. Perhaps more importantly, all candidates should count detail oriented, articulate, efficient, and creative amongst their most valuable assets. Ensure direct reports are aligned to deliver on broader marketing and company objectives

Strategizing and planning the launch of new products and working cross-functionally for a coordinated effort

Building the tools and tactics needed to effectively introduce new products and partnerships to market through tools such as presentations, collateral, and internal communications

Collaborating with marketing team to successfully communicate releases and drive demand generation around new product development

Develop strong market intelligence so that you understand the market and buyer behavior through sales insight, market research and competitive analysis. 7+ years of B2B product marketing experience

Experience managing and leading a team

A deep understanding of the financial services industry and retirement plan market

Experience in branding, communications strategy, partnerships, and product development

Proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily!

This role will be based in the New York City office, and will be part of Vestwell's hybrid in-office operation. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. We value health and wellness at Vestwell and in addition to a dedicated Employee Wellbeing Committee, we offer competitive health coverage and generous vacation offering. We have adopted a hybrid office policy, but all employees are welcome at our bright, comfortable office with many workspace options in our Midtown Manhattan, Austin, King of Prussia, and Phoenix offices, so everyone has a setting that is the most productive for them.