Head of Growth Marketing, Tech

Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, were passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers.

Were looking for a Growth Marketing Manager to identify, launch, and prove out new growth channels for Stash. Youll initially help lead our test of influencer as an acquisition channel, but your remit will be broader: turning opportunities across channels like influencer, podcasts and TV, direct mail, and emerging platforms into rigorous, measurable growth programs.

Youll take ideas from a blank page to an in-market test—building the strategy, economics, measurement plan, creative approach, and operating model needed to determine whether a channel can scale. Youll also take on high-leverage growth and conversion projects across offers, landing pages, and referral or rescue programs.

Were looking for a creative and analytical operator who moves quickly, acts independently, and brings structure to ambiguity. You should be equally comfortable developing a sharp creative hypothesis, building a channel test plan, managing a complex cross-functional launch, and using performance data to decide what happens next.

Identify and evaluate new acquisition opportunities based on audience fit, potential scale, unit economics, operational complexity, and measurement readiness
Turn promising ideas into cohesive test plans with clear hypotheses, budgets, audiences, creative needs, success metrics, and scale or stop criteria
Lead an initial influencer channel test
Develop and execute Stashs initial performance-oriented influencer channel test
Define the right creator profiles, partnership model, briefs, content formats, usage rights, amplification plan, and measurement approach
Connect creative, conversion, and channel strategy
Develop channel-specific creative hypotheses and ideate the concepts, messages, formats, and offers most likely to work
Write clear briefs and partner with Brand, Creative, and external resources to produce effective assets
Ensure strong message match across creative, landing pages, offers, and the signup experience
Lead high-leverage growth and conversion projects across landing pages, experimentation, offers, referral, and rescue when these are the biggest constraint on performance
Analyze performance across CAC, payback, customer quality, conversion, and new customer acquisition
Communicate what we learned—including unsuccessful tests—so the broader Growth and Marketing teams can move faster
Build and manage detailed project plans, timelines, budgets, dependencies, and decision points
Partner closely with Growth, Creative, Brand, Product, Data, Legal, Compliance, and Finance to move work from idea to market
Your success will be measured by your ability to turn ambiguous growth opportunities into well-designed tests, generate clear learning quickly, and build a path to efficient scale. You understand that proving a new channel requires more than launching a campaign: it takes a strong customer insight, compelling creative, sound economics, reliable measurement, and disciplined execution.

• 3-5 years of experience in growth, growth marketing, or a similarly cross-functional role
• Strong project management skills, with the ability to coordinate complex cross-functional work and keep multiple initiatives moving at once
• A strong analytical foundation—comfortable building a business case, defining success metrics, interpreting performance data, and making scale or stop decisions
• Strong creative instincts—able to develop customer insights, campaign concepts, content hypotheses, and clear creative briefs
• Comfort using AI tools and automation to accelerate research, analysis, ideation, and execution

Experience launching or scaling influencer or creator-led acquisition
Experience testing offline or emerging channels such as podcasts, TV, direct mail, or new digital platforms
Hands-on experience with landing-page testing, experimentation platforms, referral programs, or lifecycle winback programs
Experience operating in a regulated environment and partnering closely with Legal or Compliance