SEO Freelance Copywriter (Beauty)

Our Beauty & Wellness division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices like humidifiers and air purifiers. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Copywriter, Beauty

Marketing - Beauty & Wellness

Boston, MA, Hybrid (work 3 days onsite)

We embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. We’re seeking a Copywriter who can shape a distinct brand voice and write with precision across campaign, social, eComm, and retail channels. You balance concept and craft, delivering punchy headlines, clear conversion copy, disciplined product storytelling, and platform‑native scripts for short‑form video. You’ll also collaborate across teams to build and maintain verbal libraries, including messaging pillars, lexicons, claims banks, and tone guidelines, that ladder up to the larger brand and business strategy. Together with design and marketing partners, you’ll turn briefs into compelling, conversion‑ready narratives.

This position will report to the Creative Director for Beauty.

Craft eComm copy for PDPs, category pages, landing pages, banners, and SEO‑savvy metadata.

Develop channel‑specific copy for social and paid media that is short and variant friendly.

Create retail copy for in‑store, packaging claims, and education materials.

Build, codify, and continuously evolve verbal libraries, including voice and tone, messaging pillars, proof points, lexicons, naming conventions, and claims banks, that ladder up to and clearly express the overarching brand strategy.

Maintain and evolve brand voice, tone, and messaging guides per brand.

Ensure accuracy for claims, ingredients, and regulatory considerations, in partnership with Legal and Regulatory.

Proof, edit, and version copy for multiple placements and aspect ratios.

Document and socialize verbal standards and reusable messaging assets for cross‑team adoption.

Translate marketing strategy, insights, and test results into messaging frameworks.

Facilitate working sessions to co‑create and align verbal libraries with Brand Marketing, Product, and Sales, ensuring consistency across owned and retail partner channels.

Manage a high volume writing queue and track versions.

Contribute to post‑campaign learnings and document takeaways for reuse.

Maintain a searchable repository for voice guidelines, approved phrases and claims, and messaging playbooks.

Command of short‑form writing, hooks, and clear CTAs for conversion.

Familiarity with SEO, PDP structures, and paid social best practices.

Collaborative mindset and disciplined self‑editing.

Deep understanding of beauty consumer trends, digital platforms, and upper‑funnel marketing strategies.

Exceptional leadership and team‑management skills, with the ability to inspire and motivate creative teams, including cross‑functional partners and freelancers.

Excellent communication and presentation skills, with the ability to articulate creative concepts and rationale to stakeholders at all levels.

Bachelor's Degree.

4+ years of writing experience.

A portfolio showing campaign thinking, product storytelling, and platform‑native copy.

Experience using Microsoft 365 or similar editing tools.

Authorized to work in the United States on a full‑time basis.

Degree in communications, journalism, marketing, or related field.

Beauty, CPG, or eComm experience.

CMS familiarity, such as Shopify.

Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. Salary + Bonus; Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Equal Opportunity & Disability Accommodations
We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process.